(MADRID, 10/30/2014) The French Company Quividi and the Spanish ICON Multimedia have come to an agreement that will allow ICON Multimedia to commercialize the French Audience Measurement Solution in Spain.
Quividi is considered the leader in the Audience Measurement market and has developed an extraordinary solution to test the DOOH (Digital Out of Home) communication impact, using a simple video sensor that counts the number of current spectators (real ones) and also the “Opportunities To See” (potential ones). At the same time, the video shows precisely the exposure and attention times while estimating the gender and age distribution of the content viewers. Not only that, but this technology can even be used to measure the crossing frequency in order to know the attendance of particular places.
In addition, ICON Multimedia is the developer of DENEVA Digital Communication Integral Solution, which is considered one of the leader platforms in this market. DENEVA is able to publish multimedia content on monitors, PA systems, and other type of channels distributed all over the world and with the maximum level of control.
According to this agreement ICON Multimedia preferentially adds Quividi to its Audience measurement solutions in order to satisfy all the different needs detected in this sector. This will benefit DENEVA clients on both national and international levels. This is possible thanks to the superb integration with Quividi. The integration allows for the direct extraction of reports from the platform with customized content displays depending on the target and measurement of the in-store traffic. In addition, ICON Multimedia and Quividi are cooperating to create different bundles or promo kits that provide access to the best technology possible, with a competitive price.
Alberto Herrero Mañanes, Europe Business Manager of ICON Multimedia and Ke-Quang Nguyen-Phuc, Operation Chief of Quividi have discussed their mutual decision to take this important step due to the strong presence this Spanish company has in DS Hispanic market, and the exponential growth of Quividi on five different continents.
Alberto Herrero proclaimed:
The strategic alliance of ICON Multimedia let us align our interests with a Digital Signage Market leader and guarantees us the access to better and more versatile technology of Audience Measurement.
On his side, Mr. Nguyen-Phuc explained:
An alliance with ICON Multimedia is key to us since DENEVA is one of the most interesting and powerful Digital Signage Solutions of the market.
ICON Multimedia S.L., based in Palencia, is a 21-year-old software company, with more than 15 years of experience in the Digital Signage sector. ICON Multimedia has a really young and experienced workforce, formed by 30 full-time employees. It is a strong starring at the Digital Out Of Home (DOOH) market, with its solution DENEVA, specially at high-availability environments, like High Speed Railway Stations, Airports, or Visual Marketing solutions, among others.
Quividi provides a real-time video analytics solution that helps media owners, retailers, and brands finely count and qualify their audiences. Using the latest face and body detection technique and standard webcams, the Quividi solution delivers exhaustive metrics on viewers, opportunities to see, attention time, and demographics in a completely anonymous fashion and without ever recording any image or personal data.
Located in both California and France, Quividi pioneered the anonymous face detection category in 2006 and is the world leader in Digital Out Of Home audience measurement, with customers in over 46 countries and more than 3 billion faces analyzed.