Quividi, a global leader in privacy-compliant audience measurement for in-store retail media and digital out-of-home (DOOH), today announced the appointment of Mitch Wade as Chief Revenue Officer. Effective immediately, Mitch will oversee Quividi’s global revenue strategy and lead a significant expansion of the company’s sales team. He will also take direct responsibility for commercial operations across the Americas.

In this role, Wade will drive Quividi’s global business development and go-to-market strategy, scaling partnerships with retailers, media owners, and strategic technology and ecosystem partners.

The appointment comes at a pivotal moment. Demand for privacy-first, ground-truth audience measurement is accelerating significantly across in-store retail media networks. With its multi-sensor edge AI platform natively integrated across the media ecosystem, Quividi is uniquely positioned to capture this growth and is expanding its sales organization to match it.

“Mitch brings exceptional commercial acumen and a deep understanding of the retail media landscape,” said Olivier Duizabo, CEO, Quividi. “As we enter this next phase of growth, having Mitch at the revenue helm positions us strongly to serve the increasingly sophisticated needs of retailers and media owners worldwide. The expansion of our sales team reflects our confidence in the market opportunity and our commitment to operating at scale across every region.”

“I’m thrilled to step into this role at such a defining moment for both Quividi and the retail media industry,” said Mitch Wade, Chief Revenue Officer. “In-store retail media is transforming the way brands connect with shoppers, and AI-driven audience measurement is the engine behind it. Quividi’s privacy-by-design platform gives retailers and media owners the ground-truth insights they need to prove and grow the value of every screen.”