India, the next DOOH Giant?
On June 29th, 2021, Quividi with industry partners Ormax Media and DGCT, and media partner Media4Growth organized a conference on the great potential of D/OOH in India.
With the progressive upgrade and extension of airports, metros, train stations across the country, millions of DOOH screens will be deployed over the next years, requiring the involvement of new media operators and solutions providers.
We gathered prominent market leaders to discuss the current state of the D/OOH Indian market, the use of real-time audience data and contextualized communication as well as new monetization models.
We truly hope that you’ll find the sessions of interest.
For any questions, please reach us here: marketing@quividi.com
QUIVIDI: INTRODUCTION
Introduction to the conference by Laetitia Lim, CEO Quividi, Olivier Duizabo President Quividi and Laurent Fabry, Managing Director DGCT presenting Quividi, the benefits of its data, the new vehicle & body detection capabilities, and as well as why India is an important DOOH market.
SESSIONS
session 1: Driving DOOH Growth
Aman Nanda Chief Strategy Officer – Times Innovative Media Ltd., Shoumitro Goswami Co-founder Vyoma, Vinkoo Chakraborty Business Head Rapport, Fabian Cowan India Head Posterscope, and Rajiv Raghunath Managing Editor, Media4Growth & Outdoor Asia discuss the current state of the Indian D/OOH market and its perspectives.
SESSION 2: DISCUSSING DOOH AUDIENCE MEASUREMENT
Rachana Lokhande, Advisor to the IOAA Board of Directors, Business Strategist, Consultant Digital Media Services, Schindler AG, Satyen Sharma, Head OHM – Ormax Media and Olivier Duizabo President, Quividi address the challenges around OOH audience measurement in India.
SESSION 3: OOH in Transition
Arijit Chakrabarti, Associate Vice President – National Head – Strategy & Creative – GroupM present why the Indian OOH industry needs to start selling audiences instead of “square footage”.
SESSION 4: Exploring DOOH Monetization Models
Noomi Mehta, Chairman Of The Board, Selvel One Group, Franck Vidal, APAC Head, Adcity and Laetitia Lim, CEO, Quividi explore the new monetization models and use cases for DOOH.
SESSION 5: The Business Model Powering The Next Billion Outernet Digital Screens
Vivek Kumar, Director, Strategic Marketing, Cheers & FairPrice Xpress, Paul Leo Versley, Co-Founder, Lantern Media SDN. BHD and Srikanth Ramachandran Founder and Group CEO, Moving Walls Holding touch on how programmatic is accelerating DOOH and place-based media revenues, and how retailers can add a new monetization stream by deploying their own in-store media network.
