New business has seen the team at Cartel Media grow and adopt new technology to support media agencies and direct clients.

Most recently Cartel has invested in the latest Quividi technology to provide their clients with reach and engagement measurements.

Like their colleagues in the industry, Cartel wants to provide world leading campaign intelligence and believe the more uptake of this technology amongst media suppliers, the more agencies and clients will understand and have access to the depth of data it can offer.

Cartel CEO, Andy Barron says investing in Quividi for DOOH campaigns across their fitness network was a no brainer.

“The more we can educate our clients about Quividi and the technology it provides, the more demand we create for this world-leading tool.

“Our aim is to make this level of data capture the industry standard for all DOOH campaigns,” he says.

Cartel media will initially place the Quividi technology in digital screens across their expanding fitness network including Les Mills, Anytime Fitness and Snap Fitness.

The anonymous data captured in this environment allows for real time targeting and data as granular as to whether a person is male or female, looking directly at the content and for how long.

It can even provide information about a person’s mood, are they smiling or frowning – essentially their frame of mind at the time.

“Gym media has never been a hard sell, we know people are generally in a good head space, and there are multiple moments of dwell time between sets, and while moving around the environment to different weights or equipment stations.

“Now with Quividi we have the technology to add another layer of measurement and to better understand people’s engagement with our client’s advertising,” says Barron.