Quividi, a global leader in audience measurement for in-store retail media and Digital Out-of-Home (DOOH), today marks its 20th anniversary and publishes “Quividi, 20 Years of Vision and a Few Blind Spots”, a book retracing two decades of measuring physical audiences with privacy-first technology.

When Quividi was founded in 2006, physical Retail Media and DOOH ran largely on assumptions and “optimistic” traffic models. The company set out to measure real people in real environments with computer vision and edge AI that process video frames locally and in real time, turning them into anonymous audience statistics. Twenty years later, more than 800 customers across 80 countries have run their audience measurement on the Quividi platform, which now analyses more than 2 billion anonymous impressions every month across tens of thousands of screens and points of purchase.

Over that period, sensor-based audience measurement has moved from a curiosity to a requirement, as Retail Media entered physical spaces and buyers began asking for the same proof in-store that they expect in digital.

The book retraces the milestones, experiments and partnerships that shaped that journey across in-store, in-mall Retail Media and DOOH. It is candid about the predictions that took far longer than expected, and the few that never arrived in the form Quividi imagined…

“Twenty years ago, measuring real audiences in physical spaces was not an obvious thing to do, and for a while it was not clear that anyone was asking for it,” said Olivier Duizabo, co-founder and President, Quividi. “What stands out is not a single breakthrough, but that we stayed true to one belief: physical media deserves to be measured with rigor and care, and without compromising privacy. This book is our look back, and forward.”

About the book

“Quividi, 20 Years of Vision and a Few Blind Spots” is a reflection on what two decades of real-world deployment have taught the company about measurement, monetisation, and responsibility in Retail Media and DOOH, and on what it takes to keep learning when reality refuses to follow the script. It is available at https://quividi.com/20years