Retail media is rapidly becoming one of the most significant advertising formats globally. While most investment currently flows into online channels, the next major growth opportunity lies in In-Store Retail Media.

Consider this: nearly 90% of grocery sales worldwide still occur in physical stores, and the in-store audience remains substantially larger than the e-commerce audience.

Given these dynamics, the growth of In-Store Retail Media is projected to triple by 2028, reaching $1 billion in the USA alone, vs $370 million in 2024 (Source: eMarketer). Globally, the market is poised for even more substantial expansion, highlighting the immense potential of this emerging advertising frontier.

What does it take to tap into these revenues? At Quividi, we have been providing first-party audience insights to In-Store Retail Media owners at scale for the past 18 years. Our latest whitepaper offers essential guidance and real-world examples on creating and managing effective networks that boost creativity, drive incremental revenues, and earn industry recognition. 

Click here to download it.

Now is the perfect time to join them and embark on your audience data journey with Quividi. Contact us today!