Quividi, the pioneer and World #1 audience & campaign intelligence platform for DOOH & Digital Signage, is about to release an upgraded version of its Audience Measurement Platform that can count DOOH audiences even though they are wearing a face mask. This will ensure that all audiences are correctly measured and that Quividi’s data remains high fidelity.

In an effort to slow down the spread of COVID-19, an increasing number of countries have recommended or even made it compulsory to wear face masks in public or in crowded indoor spaces. As a result, the number of people covering their faces outside their home has drastically increased, bringing new challenges for DOOH and Digital Signage Anonymous Video Analytics solutions that rely on face detection and face analysis. So far, people wearing masks are inconsistently counted, if not ignored by these solutions.

“As lock-down restrictions are being eased, it is critical for our clients – malls, public transports or stores operators – to monitor in real-time the audience recovery”, says Laetitia Lim, CEO Quividi. “In the COVID-19 context, this requires to measure the full extent of DOOH audiences, including the ones wearing masks. Being able to access high-fidelity audience data in real-time will enable our clients to drive a faster and more agile business restart.”