Quividi and easescreen, an international manufacturer of Digital Signage solutions from Austria, announce a global technical partnership.
easescreen is a powerful modular Digital Signage software with an intuitive and user-friendly user interface. With easescreen digital advertising and information systems can be created, managed and distributed comfortably for any number of networked displays on an individual basis. The audiovisual and interactive media content can be controlled, scheduled and updated automatically and/or manually in real-time – from one’s workplace as well as from mobile devices.
Gerhard Pichler, Sales Director at easescreen: “The demand for Audience Measurement solutions is growing, and we are pleased to have the market leader in this field at our side. Both companies are excellently situated to offer a perfectly matched and innovative, comprehensive solution. With the continuous development of the easescreen core product and the integration of third-party solutions, we’re ideally positioned to address future technical challenges and individual, customer requirements in the Digital Signage environment.”
“The integration with easescreen is part of Quividi’s strategy to partner with the best vendors across the industry, in order to make digital signage a more responsive and more accountable medium,“ explains Ke-Quang Nguyen-Phuc, CEO, Quividi. “With the combination of easescreen and Quividi technologies, even more network operators and brands will be able to measure precisely the impact of their content as well as create context responsive campaigns designed for diverse audience groups”.
Thanks to the interface developed for Quividi, the Audience Measurement solution can be integrated completely into easescreen as an add-on product. Using the evaluated data analysis, the effectiveness and the success of advertising content can be tracked and compared in detail, and trends can be identified, thereby enabling the possibility to correct processes. Moreover, it is possible to define specific audience parameters interactively as a trigger, making it possible to display different content to younger or older viewers, or males or females, for example. Thereby, on the basis of evaluations, informed decisions can be made and more effective audience campaigns designed.
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