Quividi has developed an extraordinary audience measurement solution to measure the impact of your out-of-home communication: from Digital Signage networks (DOOH) to traditional POP material and posters, Quividi can be deployed in retail stores, in malls, in transportation networks and even in bars.
Using a simple video sensor, Quividi uses proprietary image processing technology to count actual viewers and overall opportunities to see (OTS) while accurately measuring attention times and dwell times and estimating the gender and age distributions of your audience.
This entirely anonymous set of metrics is made available in real time for your applications to adapt dynamically to its current audience. At the same time, it is securely uploaded to an online datamining application allowing you a precise analysis of your communication solution at all levels of detail: at any time, you’ll know exactly how well you’re doing and you will be able to improve your ROI.
Can you spare a webcam and a PC? That’s all it takes to measure the strength of your media and the impact of your messages.
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