Data Academy

Advertising efficiency is of paramount importance to any brand in their marketing strategy. To plan campaigns efficiently and evaluate their actual performance, marketers need data. There are industry standard and … Read more

In previous articles we have examined the measurement of audiences, as well as the campaign and location performance and the data stack for digital screens – in Digital-Out-Of-Home Advertising and … Read more

In previous articles we discussed the emergence and power of In-Store Digital Media as a new advertising channel. However, digital screens became a common fixture in retail stores long before … Read more

Advertising efficiency is of paramount importance to any brand in their marketing strategy. To plan campaigns efficiently and evaluate their actual performance, marketers need data. There are industry standard and … Read more

The purpose of advertising campaigns in DOOH and elsewhere is to capture attention of the target audience, engage them in a conversation, win their trust and loyalty towards the brand, … Read more

As highlighted in the previous article, comprehensive, granular and accurate data about locations, audiences and behaviours is of paramount importance for advertisers. This data enables them to effectively plan their … Read more