Partnership

Quividi and Dialogica recently signed a co-operation agreement that, for the first time, will allow brands to measure scientifically and in a focused way the effectiveness of their marketing strategies at the point of sale. Quividi, a French company, is the world leader in automated out-of-home audience measurement; Dialogica is the Italian leading consulting company for the optimization of brand performance at retail.

Thanks to Quividi’s VidiReports software it is possible to accurately measure:

• Pedestrian traffic flows
• Customers’ dwell times
• Customers’ attention time with respect to a point of interest such as a video display or a shelf
• Customers’ gender and age bracket
• Customers’ paths within the point of sale.

The data thus produced are injected by Dialogica into a proprietary modeling system called Myshop in order to determine objectively:

• The effectiveness of a store’s location
• The store’s communication potential, i.e., how strong is the store’s attractiveness with respect to a potential customer
• The number of customers entering the store
• Store traffic, i.e., where in the store the customers are likely to go
• The products that most attract customer attention
• The products that trigger a sale
• The effectiveness of the sales staff

The entire data set for a store is processed by the model developed by Dialogica and Quividi in order to yield a “potentiality” index. Moving away from the home-made and approximate methods of the past, retailers can now obtain precise answers to questions such as:

• Is my store in the right location?
• Is my store attractive to passers-by?
• Is my in-store communication effective in stimulating and attracting customers?
• What percentage of passers-by enters the store?
• Are people who enter the store within my target?
• How many people look at the items on display?
• How many people make a purchase?
• Is my sales team a good fit for the store?

In the domain of marketing analysis, this is the first time that such disparate factors as location, marketing exposure, products and sales team are integrated into a unified model that allows for coherent comparisons of data and that provides objective decision-making criteria for the development of a retail chain.

Myshop is the end result of four years of study and field tests and places Italy and France at the forefront of innovation in the field of decision-making systems for brands and retailers.

All data collection methods are fully compliant with national and international privacy protection laws. The audience measurement devices do not record images or sounds and do not collect personal data.

Dialogica and Quividi’s partners network spans more than 60 countries. In Italy, the technical side of operation is managed by Digilab2000, a company also active in the fields of telemetry, information technology and digital signage. The solutions offered by Dialogica and Quividi have been selected by companies such as Coca-Cola, Perfetti Van Melle, Autogrill, LVMH, Autogerma/Skoda, Marionnaud.

About Quividi
Quividi is a privately held company created in July 2006 in Paris, France. Quividi’s vision is to develop affordable and effective audience measurement solution for out-of-home media. Relying on fast, proprietary image processing technologies, Quividi’s software accurately measures and qualifies the audience of any communication support in public places, while real-time analysis allows the medium to adapt its content to the instantaneous audience profile and position. Quividi actively collaborates with all the players involved in retail marketing, from brands to screen network operators, from integrators to media agencies and research companies, with the goal to make Digital Out Of Home as accountable and targetable as the Internet. For more information, contact Quividi at info [at] quividi [dot] com.

About Dialogica
Dialogica was founded in 1996 with the aim of developing interpretative models of the relationship between a company and its clients. Dialogica is the italian leading consultancy firm on in-store scientific measurement of marketing action effectiveness, and, in general, on development of customer/company alignment programs. For more information, contact Dialogica at matteo [dot] testori [at] dialogica [dot] it.

StoreStream Metrics and Quividi announce they have formed a strategic partnership in North American to help digital media network owners and/or operators bring quantitative intelligence and analysis to maximize or optimize the media value of their digital communication strategies. Jointly, they will offer a platform and a methodology to analyze human behavior in front of out-of-home displays and to fine-tune the efficacy of the associate communication strategy.

Quividi, the leading international audience measurement company with over 60 customers in 20 countries worldwide, provides a software solution that uses video analytics to count and qualify viewers with respect to a point of interest (such as screens, posters, end caps, windows, etc.). Easy to deploy and sporting extremely fast reactivity, Quividi’s solution delivers the key metrics needed to assess the real impact of communication vehicles; metrics include the number of opportunities to see, the number of actual viewers, their dwell time, attention time, and optionally their gender and age class. Quividi’s back-office offers a robust data mining platform, easily customizable to aggregate and display the metrics at various levels of detail and over specific periods of time; over 160 million audience events coming from over 400 sites are currently accessed and used by Quividi’s customers on the platform.

Storestream Metrics is a consulting and analysis firm founded by Adrian Weidmann, an industry veteran with extensive experience with some of the largest Digital Signage companies in North America, in particular in retail environments. Adrian Weidmann has developed a unique methodology and process using patent-pending algorithms to project the business feasibility (ROI) of a proposed network. Additionally, further designs provide quantitative intelligence to optimize the value of the published media. Adrian Weidmann recently co-authored the popular “Lighting Up the Aisle, Principles and Practices for In-Store Digital Media”; the book highlights key insights for successfully deploying a customer-centric in-store digital media network with a particular focus on the importance of measuring and optimizing impact.

Quividi and Storestream Metrics plan to build on their successful experiences and assist retailers and network owner/operators with their deep insight and recommendations. “Our working relationship has been fantastic. We share our attention to detail and reliability. The integrity of the data that the Quividi solution provides reassurance and comfort. These metrics fit in perfectly with our modeling and business intelligence framework and have helped us deliver very precise and effective recommendations”, says Adrian Weidmann. “The strong retail and media experience that Adrian has accumulated in his career help retailers put the audience metrics delivered by our solution into perspective and make informed business decisions”, adds Olivier Duizabo, Quividi’s CEO. “We’re very pleased to be teaming up with one of the most respected consultants and establish our presence in the US in a solid way”.

Quividi and Storestream Metrics will be jointly exhibiting at the upcoming Digital Signage Expo in Las Vegas, Feb 24-25th, 2010, on booth H19. By appointment only, they will be providing an exclusive report entitled “Quantitative Trend Analysis of Digital Signage Viewing Behavior”.

About StoreStream Metrics
StoreStream Metrics, LLC provides quantitative intelligence of media at retail. StoreStream Metrics specializes in the communication strategy, measurement, valuation, optimization, validation and business modeling of integrated ‘digital signage’ systems. By incorporating a disciplined process and utilizing a proprietary, patent-pending digital media network ROI modeling software- EVAlidate©, their process provides the foundational business intelligence to allow you to make educated business decisions based upon quantitative and validated data. Our team of industry veterans can provide the design and workflow strategies and help select, implement and operationalize the resulting digital media network and its supporting business model. (Web: www.storestreammetrics.com)

About Quividi
Quividi is a privately held company created in July 2006 in Paris, France. Quividi’s vision is to develop affordable and effective audience measurement solution for out-of-home media. Relying on fast, proprietary image processing technologies, Quividi’s software accurately measures and qualifies the audience of any communication support in public places, while real-time analysis allows the medium to adapt its content to the instantaneous audience profile and position. Quividi actively collaborates with all the players involved in retail marketing, from brands to screen network operators, from integrators to media agencies and research companies, with the goal to make Digital Out Of Home as accountable and targetable as the Internet. (Web : www.quividi.com)

Vanten K.K. (Tokyo, Japan, CEO: Neil van Wouw) and Quividi (Paris, France, CEO: Olivier Duizabo) formed a strategic partnership on Aug. 1, 2009. Vanten will act as an integration and sales partner to assist Quividi’s entry in the Japanese Digital Signage market with its automated audience measurement solution.

As part of this strategic partnership, Vanten will add audience measurement metrics to the existing Ad reporting in EngageMedia, Vanten’s Intelligent Signage Platform. The new service will be available starting Sept. 30, 2009. Both technical teams will work together to increase their competitive advantage in the market and investigate further options such as localizing and jointly operating Quividi’s VidiCenter service in Japan.

EngageMedia currently stores playback information in a database for all content and includes location, time, and actual duration as well as a time-stamped screenshot of each content playback. Customers can easily create reports for any content, time period, or group of displays. New functionalities will add information from Quividi’s VidiReports, keeping track of how many people looked at each content item and for how long. It will also record how many people in the vicinity of the displays have an Opportunity To See (OTS) the screens and how long they remain in range (dwell-time).

Vanten started testing Quividi’s audience measurement system at Yodobashi Camera’s in-store media, YodobiTV, in December 2008. The test period showed impressive results with a very high data collection accuracy and remarkably low requirements in terms of computing resources.

Until recently, audience measurement systems have been slow to detect faces and have used significant amounts of computing power, often requiring special, dedicated computing hardware. The accuracy was also insufficient for producing reliable metrics or quality customer reports. The high price tag also proved to be a major barrier to widespread adoption of the technology. Whereas alternative systems are usually deployed only in key locations, Quividi’s affordable pricing model makes it possible to consider audience measurement with each and every display.

“We’re very excited to be working with Quividi”, said Neil van Wouw, CEO of Vanten , “Our evaluation showed them to be a best-of-breed solution. Quividi showed commitment to standardization by quickly demonstrating consistency with the OVAB audience metric guidelines, and in our estimation, Quividi is currently the only practical way to bring true audience measurement to every display in a large scale deployment. Together we can leverage EngageMedia’s ability to bring more content and advertising variations than ever before, and Quividi’s ability to provide automated and precise metrics at fine grained, single content play level. This is the vision we are striving to realize.”

“Vanten is rapidly emerging as the leading player in Digital Signage in Japan, and we’re delighted to be teaming up with a such a visionary company”, said Olivier Duizabo, CEO of Quividi. “Vanten’s plan to include audience measurement in its standard offer is perfectly tuned to our own vision: ubiquitous real time metrics will generate trust and sharpen the execution of marketing campaigns to ultimately boost the performance of Digital Signage networks. We’re confident that, jointly, we will deliver a superior solution to the Japanese market”.

About Vanten
Vanten has been operating since September 1998, and currently delivers a full suite of digital signage services and solutions. Vanten’s Intelligent Signage Platform, EngageMedia, offers world class digital signage advertising and content management, data network management, security and dynamic content feature modules. Vanten also makes award winning content for Digital Signage, and with its AdChoice division, is a leading DOOH Agency in Japan. (Web: www.vanten.com)

About Quividi
Quividi is a privately held company created in July 2006 in Paris, France. Quividi’s vision is to develop affordable and effective audience measurement solution for out-of-home media. Relying on fast, proprietary image processing technologies, Quividi’s software accurately measures and qualifies the audience of any communication support in public places, while real-time analysis allows the medium to adapt its content to the instantaneous audience profile and position. Quividi actively collaborates with all the players involved in retail marketing, from brands to screen network operators, from integrators to media agencies and research companies, with the goal to make Digital Out Of Home as accountable and targetable as the Internet. (Web : www.quividi.com)

Presensia and Quividi announce that they have developed TargetScent, an innovative solution that makes it possible to dispense fragrances according to the gender of a potential customer.

TargetScent is composed of a Scentys4 dispenser controlled by Quividi’s VidiReports. Scentys4 is a compact fragrance dispenser recently released by Presensia, which can diffuse up to 4 different scents up to a 5-meter distance. Scentys uses a patented technology for fully dry diffusion (no liquids, anti-allergenic, no contact with the users’ skin, controlled concentration of perfuming materials). The Scentys4 dispenser can be completed with a screen that shows the video clip relative to the dispensed fragrance.

TargetScent’s controlling engine is a small computer running Quividi’s VidiReports software. VidiReports detects human faces in the vicinity of the dispenser, estimates the corresponding gender of prospective customers and sends that information to the Scentys4 dispenser, which instantly selects the appropriate fragrance. A small webcam sends a live video feed to VidiReports, which analyses it in real time, without recording any image nor extracting any personal information. Anonymous statistics are logged to measure the impact of TargetScent. VidiReports can be easily configured to set the prefered detection distance and the strategy to be employed when several faces are detected.

« This scent marketing tool is a world’s first », says Clément Jeanjean, Presensia’s CEO. « It combines in a simple and efficient way the latest progresses in message targeting and the maturity of a scent marketing technology which has been adopted by many well-known perfume, cosmetics and wine and spirits brands ».

« With Presensia, we have developed a new application of the targeted marketing offered by our live audience measurement technology », », adds Olivier Duizabo, Quividi’s CEO. « We’re empowering a new generation of in-store marketing tools that embed measurement, adaptation and interactivity capabilities similar to what exists on the Internet ».

TargetScent was first introduced at the Beyond Beauty Paris tradeshow, October 5-7th 2008, and has been showcased on the TV magazine Nouvo (in French), from Swiss broadcaster Télévision Suisse Romande.

TargetScent is already available at Presensia and its partners.

About Presensia

Presensia is a French start-up active in interactive scent dispensers. Its Scentys range of products, introduced in 2006 with the first all-in-one olfactive screen, delivers retail and training applications for the professionals in the perfume, cosmetics, food and wine and spirits industries. Scentys makes it possible to ease and improve the contact between the products’ inner perfume or aroma and the customers. The latest Scentys solutions also address the fast-growing needs of mood marketing. Amongs Scentys customers are Christian Dior, Givenchy, Lancôme, Armani, Yves Saint-Laurent, Estée Lauder, Moët&Chandon, Hennessy, Courvoisier, Max Havelaar… With the support from OSEO, the Ile-de-France region and Scientipole Initiative, Presensia received the Grand Silver Medal of Paris city in 2007 and the « Most Unique Achievement Award » of the Scent Marketing Institute in New York in 2008.
www.presensia.com

About Quividi

Quividi is a privately held company created in July 2006 in Paris, France. Quividi’s vision is to develop affordable and effective audience measurement solution for out-of-home media. Relying on proprietary image processing technology, Quividi offers outstanding software solutions that can be installed on a wide range of platforms and, most notably, on standard digital signage players. Quividi’s software accurately measures and qualifies the audience of any communication support; real-time data allow the medium to adapt its content to the instantaneous audience profile. Quividi actively collaborates with all the actors involved in retail marketing, from brands to screen network operators, from integrators to media agencies and research companies; the common goal is to turn point-of-sale and out-of-home marketing into the next “big media”.
www.quividi.com