250 boutiques from a leading cell phone operator deploy Quividi’s audience measurement solution

How many visitors are walking past a screen, taking a look to a message, taking a product in and finally purchasing it?

The integration of Quividi’s VidiReports software into Supertec’s smart in-store fixture, called iPresentoir®, has won over the largest cell phone operators in France, which will equip its 750 boutiques with this state-of-the-art in-store marketing solution.

Quividi and Supertec thus officialize a cooperation started in 2006, and whose aim is to integrate VidiReports live audience measurement solution within Supertec’s digital signage devices.

Supertec manufactures and sells efficient and innovative in-store communication tools, intended for goods and service retailers. Its two main products are iScreen®, a smart digital signage solution, and iPresentoir®, a smart instore fixture. The latter recently received the Silver POPAI 2008 Award in the Digital Media category.

Supertec stands apart from other traditional POP material companies thanks to the embedding of a patented RFID technology, which makes it possible to interact with customers by playing the content most adapted to what they are looking for. RFID tags are placed on each product on display and trigger the multimedia content relative to the product that the customer picks up; if two products are lifted simultaneously, the iPresentoir® will display a product comparison screen, which will act as a sales advertisor tool for the customer, in addition to the explanations from the sales staff, or as a staff replacement when store traffic is intense.

Concurrently, Quividi’s VidiReports software can analyze a live video feed provided by a simple webcam placed above the screen and deliver the key audience metrics of an instore communication tool: number of passers by, number of viewers and, for the latter, their attention time, their dwell time and their gender. No image is ever recorded and no uniquely identifiable data is ever computed.

SupertecWith the integration of VidiReports, iPrésentoir® and iScreen® become the very first merchandising tools in the world to provide retailers and brands with a complete overview of the efficiency of an in-store communication tool, with a measurement of each of the steps that lead to a sale:

  • Percentage of passers by who take a look to the screen;
  • Percentage of viewers who watch the screen for more than a given number of seconds;
  • Percentage of interested viewers who take the product in hand;
  • Percentage of engaged viewers who finally walk away with the product.

Besides, iPresentoir® and iScreen® can implement a one to one, dynamic communication mechanism that can adapt the content to the profile and activity of the viewers: messages can vary depending on the products taken in hand, but also on the distance and gender of the viewer.

« We are pleased to be working with Supertec on this major project, which testifies that audience measurement can become a standard component of a digital signage installation », says Olivier Duizabo, Quividi’s CEO. « With iPresentoir®, VidiReports demonstrates how useful it can be in terms of audience measurement and content targeting ».

Supertec has already started selling its VidiReports-equipped iPresentoir® and iScreen® solution in a number of large european retailers and relies on Quividi as an innovation partner in its way forward.

Press information: Supertec

Valeur d’Image
Caroline Martin
Phone: + 33.4.76.70.93.54
Cell: + 33.6.76.81.20.21
E-mail: c [dot] martin [at] valeurdimage [dot] com
Web: www.supertec.tv

Quividi equips all screens at two Castorama superstores near Paris

Quividi announces that it has been working over the last six months with Mirane, a leading French integrator on a large audience measurement project at Castorama. The endeavor is part of a reference Digital Signage roll-out at a large specialized superstore that will eventually deploy one of the largest screen networks in Europe.

Twenty screens have been equipped in each of two pilot stores near Paris, France, and a wealth of data has been accumulated to understand the key audience metrics and to assess the performance of the digital signage network: footfall, number of viewers, attention and dwell times and demographics.

In this particular implementation the size of the stores and the network topology lent themselves to the use IP cameras; as a consequence, only a few processing machines proved necessary, which were placed in the shop’s datarooms far away from the screens.

Furthermore, the sheer number of reporting screens led Quividi to implement a screen grouping feature in VidiCenter, in order to finely compare the performance of similar screens placed in similar locations and to analyse the impact of different screens groups (eg. at cash registers, in alleys, in product demo zones, etc).

This project is one many undisclosed deployments that Quividi is currently involved in, and one which highlight its attractive offer for large and growing networks:

  • a technical flexibility to fit the network’s architecture;
  • a powerful back-office application to monitor the numerous reporting stations and aggregate the data into easy-to-analyze charts and dashboards;
  • a licensing policy that makes it cost-effective to equip a large number of screens, and thus deliver very fine-grained and exhaustive data.

The New York Times features Quividi

Paris, June 2nd 2008 – The New York Times featured Quividi in an article entitled “Billboards That Look Back” by Stephanie Clifford. On its publication date, Saturday May 31st, the article entered the “top 10 most emailed” list. The text included quotes from an interview with one of Quividi’s founder as well as photos and commentary on an ongoing audience measurement installation active at the time in Manhattan.

The article has sparked a lot of inquiries about Quividi and has been syndicated in various forms on both online and printed international media. Further interviews have been solicited by newspapers such as the Washington Post and Abu Dhabi’s The National, as well as by KCBS radio in San Francisco.

Such international media coverage comes at a very timely moment for Quividi, which is entering the North American Market and aggressively expanding its marketing operations worldwide.

Unsurprisingly, some editorial angles have stressed more the “social acceptance” factor of automated audience measurement rather than its technological aspect. In this regard, Quividi would like to state once again that VidiReports has no impact on privacy. The camera images are never watched by anyone. Images are analyzed in-place and in real time by a computer and only quantitative and non-nominal qualitative data are extracted. Those data are automatically aggregated and can not be used to infringe on anyone’s privacy.