Advertising efficiency is of paramount importance to any brand in their marketing strategy. To plan campaigns efficiently and evaluate their actual performance, marketers need data. There are industry standard and … Read more
The purpose of advertising campaigns in DOOH and elsewhere is to capture attention of the target audience, engage them in a conversation, win their trust and loyalty towards the brand, … Read more
As highlighted in the previous article, comprehensive, granular and accurate data about locations, audiences and behaviours is of paramount importance for advertisers. This data enables them to effectively plan their … Read more
Digital-Out-Of-Home is an increasingly popular advertising channel because of its reach, visibility and impact on the audiences. DOOH Advertising is made possible via a diverse and sophisticated global ecosystem of … Read more
Quividi is the pioneer and World’s #1 in AI & Computer Vision based platforms providing real-time audience measurement & shopper engagement for Digital Out-of-home (DOOH) & Retail.
DOOH and Retail Media publishers leverage Quividi’s first-party, real-time audience impressions to trade their inventory using traditional and programmatic (pDOOH) channels. Retailers and Brands use Quividi’s high-fidelity footfall and engagement analytics to optimize conversion at key touch-points along the physical shopper journey.
Quividi’s platforms are Data Protection by design and support large-scale deployments, analyzing billions of anonymous shoppers monthly across tens of thousands of screens and points of purchase (POP).
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