Mobile bidstream data is a popular solution for estimating audience in DOOH. However, due to its limitations, it is only available as a server-side data source which makes it incompatible with online programmatic requirements.
While the online programmatic world is based on standards that require a live client-side data protocol, out-of-home has historically been based on historic averages and server-side audience. Quividi adapts to both, which makes it compatible with DOOH-oriented programmatic as well as its online programmatic counterparts.
The whitepaper describes how Quividi meets or exceeds the highest standards of online and D/OOH audience measurement and is future-compatible with the upcoming cross-platform audience standard (IAB/3MS)
Quividi, the World #1 audience & campaign intelligence platform for DOOH, launches its latest white paper on Audience Impressions, which explores the factors that can accelerate DOOH towards the “holy … Read more
We explore mobile measurement for OOH and compare it with Quividi’s model and methodology.
We illustrate a way of comparing audience measurement providers and methods in a cross-platform (online and offline) way.
We discuss the subject of data transformation from a detection metric into an audience metric.
We discuss a robust protocol for client-side ad measurement and its benefits and uses. We also contrast it with server-side techniques.
We illustrate a technical proposal for cross-platform audience impressions and which is used as a basis for Quividi’s audience impression measurement.
Quividi has been pioneering Anonymous Video Analytics (AVA) solutions since 2006. Over this long period of time we’ve seen many of our competitors come, promise disruption and make bold claims … Read more
