Quividi, the World #1 audience & campaign intelligence platform for Digital Signage, announces today the appointments of Laetitia Lim as Chief Executive Officer and of Olivier Duizabo as President. These … Read more
Optus, Australia’s second-largest telecommunications group and BrandSpace – a specialist division of Scentre Group, owners and operators of the Westfield Living Centre portfolio in Australia and New Zealand, partnered with … Read more
Mobile bidstream data is a popular solution for estimating audience in DOOH. However, due to its limitations, it is only available as a server-side data source which makes it incompatible with online programmatic requirements.
While the online programmatic world is based on standards that require a live client-side data protocol, out-of-home has historically been based on historic averages and server-side audience. Quividi adapts to both, which makes it compatible with DOOH-oriented programmatic as well as its online programmatic counterparts.
The whitepaper describes how Quividi meets or exceeds the highest standards of online and D/OOH audience measurement and is future-compatible with the upcoming cross-platform audience standard (IAB/3MS)
Quividi, the World #1 audience & campaign intelligence platform for DOOH, launches its latest white paper on Audience Impressions, which explores the factors that can accelerate DOOH towards the “holy … Read more
We explore mobile measurement for OOH and compare it with Quividi’s model and methodology.
We illustrate a way of comparing audience measurement providers and methods in a cross-platform (online and offline) way.
We discuss the subject of data transformation from a detection metric into an audience metric.
We discuss a robust protocol for client-side ad measurement and its benefits and uses. We also contrast it with server-side techniques.
