Global First: Canada’s COMMB is the first OOH JIC to Integrate Quividi’s Audience Data Into Its Standards

COMMB has expanded its standards by integrating Quividi’s AI-based audience measurement technology into its new Mall Measurement Methodology. Now accredited with over 750 screens across 96 shopping destinations through Cineplex Media’s network, Quividi provides precise footfall detection and impression counting, delivering reliable and transparent audience data while maintaining strict privacy standards. This marks a significant advancement in digital out-of-home (DOOH) measurement for COMMB.

Travel Retail Martech e23 and In-Store Retail Media Audience Insights Leader Quividi Announce Strategic Partnership for Advanced Travel Retail Media Impressions and Sales Measurement

e23 will leverage Quividi’s platform to deliver insights on impressions and SKU-level sales for marketing campaigns powered by its DSP. This integration will equip major brands in the Travel Retail sector with unprecedented visibility into the effectiveness of their marketing efforts.