ELAN MEDIA – PIONEERING DOOH MEASUREMENT IN THE MIDDLE EAST

Jamie Ball, Chief Operating Officer, Media, & Tim Hufford, Media Sales Director with Elan Media discuss how they pioneered DOOH measurement with Quividi in the Middle-East, during Quividi’s ISE 2018 Partner Conference. They explain how OOH Media buying was based on anecdotal or emotive evidence instead of verified facts. Now the situation has changed and this new data, provided by Quividi, has taken the industry to a new perspective. Quividi data has had an impact not only on optimizing planning strategies but also on the creativity of advertisement with now a majority of animated content played on their DOOH network, vs mostly static content some months ago.  

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