Marco Orlandi, Operations & Product Innovation Manager – Media & Advertising with Grandi Stazioni Retail, details the company’s journey to become a data-driven company, during Quividi’s ISE 2018 Partner Conference.
He explains the new revenue model based on “Selling Audiences” of Grandi Stazioni Retail’s DOOH network and how big data is enabling unexplored connections between DOOH screens and venues.
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Quividi is the pioneer and World’s #1 in AI & Computer Vision based platforms providing real-time audience measurement & shopper engagement for Digital Out-of-home (DOOH) & Retail.
DOOH and Retail Media publishers leverage Quividi’s first-party, real-time audience impressions to trade their inventory using traditional and programmatic (pDOOH) channels. Retailers and Brands use Quividi’s high-fidelity footfall and engagement analytics to optimize conversion at key touch-points along the physical shopper journey.
Quividi’s platforms are Data Protection by design and support large-scale deployments, analyzing billions of anonymous shoppers monthly across tens of thousands of screens and points of purchase (POP).
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