GRANDI STAZIONI RETAIL – DOOH: A DATA POWERED SALES MODEL

Marco Orlandi, Operations & Product Innovation Manager – Media & Advertising with Grandi Stazioni Retail, details the company’s journey to become a data-driven company, during Quividi’s ISE 2018 Partner Conference.

He explains the new revenue model based on “Selling Audiences” of Grandi Stazioni Retail’s DOOH network and how big data is enabling unexplored connections between DOOH screens and venues.

Share this talk:

EnglishChina