Quividi organized its first #EngageDOOH Conference with its partners Adtower Digital Media and Intel, in Dublin, on December 3rd. In front of a full room, we discussed how real-time audience … Read more
The whitepaper describes how Quividi meets or exceeds the highest standards of online and D/OOH audience measurement and is future-compatible with the upcoming cross-platform audience standard (IAB/3MS)
We explore mobile measurement for OOH and compare it with Quividi’s model and methodology.
We illustrate a way of comparing audience measurement providers and methods in a cross-platform (online and offline) way.
We discuss the subject of data transformation from a detection metric into an audience metric.
We discuss a robust protocol for client-side ad measurement and its benefits and uses. We also contrast it with server-side techniques.
We illustrate a technical proposal for cross-platform audience impressions and which is used as a basis for Quividi’s audience impression measurement.
We discuss the state-of-the-union as it pertains to audience measurement standards – online and off.
This article is the first in a series on DOOH Audience Measurement which explores what the factors are that can accelerate DOOH towards the “holy grail” of cross-platform media compatibility.
