DOOH Impression Multiplier and Adjustment Factor
We discuss the subject of data transformation from a detection metric into an audience metric.
DOOH Client-Side vs Server-Side Measurement
We discuss a robust protocol for client-side ad measurement and its benefits and uses. We also contrast it with server-side techniques.
Human-Valid Audience Impressions – A Proposal for Cross-Platform Viewability
We illustrate a technical proposal for cross-platform audience impressions and which is used as a basis for Quividi’s audience impression measurement.
Why Leaders Choose Quividi for their DOOH and Digital Signage Audience & Campaign Intelligence
Quividi has been pioneering Anonymous Video Analytics (AVA) solutions since 2006. Over this long period of time we’ve seen many of our competitors come, promise disruption and make bold claims … Read more
Digital OOH Measurement Standards: Past, Present and Future
We discuss the state-of-the-union as it pertains to audience measurement standards – online and off.
Signagelive and Quividi Announce Audience & Campaign Intelligence Partnership in DOOH and Digital Signage
Signagelive, cloud based digital signage platform, and Quividi, the World #1 Audience & Campaign Intelligence platform for DOOH and Digital Signage, announce the deep integration of their platforms. This integration … Read more
DOOH Audience Measurement Series Intro and Glossary of Terms
This article is the first in a series on DOOH Audience Measurement which explores what the factors are that can accelerate DOOH towards the “holy grail” of cross-platform media compatibility.
Admytv, First US Place-Based DOOH IoT solution to Use Quividi AMP’s Sampling & Extrapolation to Trade Programmatically
Quividi, World’s #1 audience & campaign intelligence platform for Digital Out of Home, and admytv, an innovative US place-based DOOH ad-tech solution company, announce a partnership that will see admytv … Read more
Quividi’s Cheat Sheet to Win Ocean Outdoor’s Digital Creative Competition
This is that time of the year. Summer, you may ask? No, it’s the time of the year when Ocean Outdoor launches its Digital Creative Competition. And for Quividi, this (selfishly) … Read more
How Quividi’s Content Intelligence Enables Brands to Power Successful Drive-to-Store Campaigns
Quividi’s Audience & Campaign Intelligence platform is all about driving audience engagement with AI-powered contextual content. When brands engage consumers during their customer journey – when they walk the alleys of a mall or of a train station for instance – they want to make sure that their communication is on an “always-relevant mode” to optimize their chances to drag the audience to their stores.
