Optus, Australia’s second-largest telecommunications group and BrandSpace – a specialist division of Scentre Group, owners and operators of the Westfield Living Centre portfolio in Australia and New Zealand, partnered with … Read more
JWF Group, Paraguay’s Largest Local DOOH Company, has selected Quividi, the World #1 audience & campaign intelligence platform for DOOH, to measure and analyze the audience of its network of … Read more
Mobile bidstream data is a popular solution for estimating audience in DOOH. However, due to its limitations, it is only available as a server-side data source which makes it incompatible with online programmatic requirements.
Quividi will be, this year again, attending NRF’s Retail Big Show (January 12th – 14th 2019) in NYC. We’ll present how retailers benefit from Quividi’s Audience & Campaign intelligence and … Read more
While the online programmatic world is based on standards that require a live client-side data protocol, out-of-home has historically been based on historic averages and server-side audience. Quividi adapts to both, which makes it compatible with DOOH-oriented programmatic as well as its online programmatic counterparts.
The whitepaper describes how Quividi meets or exceeds the highest standards of online and D/OOH audience measurement and is future-compatible with the upcoming cross-platform audience standard (IAB/3MS)
Quividi, the World #1 audience & campaign intelligence platform for DOOH, launches its latest white paper on Audience Impressions, which explores the factors that can accelerate DOOH towards the “holy … Read more
We explore mobile measurement for OOH and compare it with Quividi’s model and methodology.
We illustrate a way of comparing audience measurement providers and methods in a cross-platform (online and offline) way.
This week, the campaign’ Malaria Must Die, So Millions Can live’, launched a digital and out of home advertising activation to inspire people to join the world’s first voice petition … Read more
Quividi is the pioneer and World’s #1 in AI & Computer Vision based platforms providing real-time audience measurement & shopper engagement for Digital Out-of-home (DOOH) & Retail.
DOOH and Retail Media publishers leverage Quividi’s first-party, real-time audience impressions to trade their inventory using traditional and programmatic (pDOOH) channels. Retailers and Brands use Quividi’s high-fidelity footfall and engagement analytics to optimize conversion at key touch-points along the physical shopper journey.
Quividi’s platforms are Data Protection by design and support large-scale deployments, analyzing billions of anonymous shoppers monthly across tens of thousands of screens and points of purchase (POP).
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