JWF Group, Paraguay’s Largest Local DOOH Company, has selected Quividi, the World #1 audience & campaign intelligence platform for DOOH, to measure and analyze the audience of its network of large indoor and outdoor screens and optimize the campaigns of its advertisers.
JWF Group operates 36 digital billboards as well as 21 digital place-based LED screens located in retail, restaurants, malls, airports and bus stations. LATAM, Coca-Cola, AB InBev Group, Samsung, McDonalds, Heineken, Tiffany & Co., Land Rover are amongst the brands that regularly advertise on the network.
With Quividi’s audience & campaign intelligence platform, JWF Group will be able to give advertisers and agencies a precise understanding of their campaigns’ audience dynamics and performances, as well as actionable insights to optimize their communication strategies and ROI. Marketers will also be able to run real-time contextually-relevant campaigns that drive ad engagement and sales.
“Understanding audiences and performance of our state-of-the-art billboards is essential in the today’s Digital Out-of-Home landscape”, said Jorge Wasserman, Director, JWF Group.
“Now we have measurement of content-level performance, which is going to provide a new level of transparency and accountability to our customers”, said Enrique Aquino, IT Manager, JWF Group. “Advertisers are increasingly demanding and having detailed analytics from a trusted technology gives us a competitive edge.”
“JWF Group’s forward-looking approach to DOOH communication is reflected, once again, with this partnership with Quividi”, says Ke-Quang Nguyen-Phuc, Quividi’s CEO. “We are glad to partner with Paraguay’s leading local DOOH network and continue to grow our footprint in South America.”