QUIVIDI DRIVES SHOPPER
ENGAGEMENT AND SALES
Quividi provides Audience Measurement for Retail Media & Performance Merchandising for POP Displays.
DOOH and Retail Media publishers rely on the Quividi Audience Measurement Platform to generate first-party, real-time audience impressions for their screen networks. Quividi’s impressions are IAB-compliant and are used to trade media inventory traditionally and through programmatic (pDOOH) channels.
Retailers and Brands leverage the Quividi Performance Merchandising Platform to access real-time footfall and shopper engagement analytics for their POP campaigns. With those consumer behavior insights, marketers can optimize conversion at key touchpoints along the physical shopper journey.
Quividi Audience Measurement Platform
Quividi Audience Measurement Platform (AMP) relies on advanced face, footfall and vehicle detection AIs to produce real-time first-party audience impressions and engagement analytics for indoor and outdoor Digital Out-Of-Home (DOOH) and Retail Media networks.
Key Features
High-fidelity AI detection
Neural networks-based live detection and segmentation of all vehicles, bodies and faces passing in front of the screen, with 90% accuracy.
Campaign-based reports
Real-time audience impressions at the campaign level, if AMP integrates with the network’s Content Management System (CMS).
pDOOH integrations
IAB-compliant Impressions Multipliers already accepted by the largest programmatic DOOH Supply Side Platforms (SSP).
Designed for scale
Compatibility with any camera and the vast majority of digital signage players and CPUs. Solution easy to deploy and administer.
Quividi Performance Merchandising Platform
Quividi Performance Merchandising Platform (PMP) leverages AI and Computer-Vision to understand shopper behavior by demographics and optimize conversion at every step of the engagement funnel at the POP, without the need for NFC / RFID tags.
Retailers and Brands can now sell and buy merchandising based on performance, and – when a screen is available – increase engagement with relevant messaging.
Typical POPs where PMP is used are gondola ends, regular store shelves, product category displays (food, beauty, consumer electronics) and digital merchandising units.
Understand Engagement Funnel
From walking past the shelf to buying one of the products, the 5 steps that a shopper goes through in the last few seconds of his/her shopping journey are described with high accuracy and available in quasi-real-time.
Optimize Merchandising
The conversion from one step to the next provides rich insights that make it possible to compare, benchmark and optimize merchandising campaigns, by POP locations and digital signage content.
Enjoy Ease of Deployment
Quividi’s software platform comes pre-installed on hardware proposed by partners, making PMP a smooth and easy to deploy plug&play solution.
Bolster Trade Marketing Revenues
with Quividi’s PMP, retailers maximize the marketing dollars spent by brands in stores. In the US alone, CPG brands investment in trade marketing exceeds $200 billion annually.
