Beaver Group, a UK-based award-winning digital signage specialist operating thousands of displays globally, and Quividi, the leading audience analytics & content optimization platform for digital signage, announce a technical partnership to help marketers better engage with shoppers.
Beaver Group’s own digital signage CMS, signage.ninja, is now fully integrated with Quividi’s VidiReports. By combining the two solutions, retailers and brands have access to granular audience and content analytics on their in-store digital signage communication as well as key actionable insights. They can better plan and segment their messaging and even adapt it in real-time to engage each audience profile with the most relevant content.
Quividi’s VidiReports is a computer-vision solution that helps marketers measure and optimize the performances of their digital signage and visual retail communication. For each content, the system determines, in real time, the number of viewers, broken down by demographics (age, gender), facial attributes (glasses, beard) and mood, as well as the opportunities to see and the viewers’ attention time, while fully respecting privacy.
“After a lot of research and testing, the choice to work with Quividi was an obvious one. The speed and accuracy of the reporting, as well as the seamless integration opportunities with our other solutions and systems, creates a truly valuable combined offering for our clients.”, says Peter Critchley, Beaver Group MD.
“Brands and retailers are increasingly using Quividi’s platform as a powerful shopper engagement tool, that helps increase their traffic and sales”, says Ke-Quang Nguyen-Phuc, Quividi CEO. “We are happy to partner with the Beaver Group, one of the leading and most awarded in-store digital signage companies in Europe.”
Beaver and Quividi (Hall 8-C299) will be attending, again this year, ISE (Amsterdam RAI, 5-8 February 2019), the world’s largest exhibition for Digital Signage.