Quividi, the pioneer and World #1 audience & campaign intelligence platform for DOOH & Digital Signage, has published iQ Index, its first Global DOOH Indoor Traffic Index, aggregating the real-time … Read more
Quividi’s Global Channel Director Ivan del Muro will be presenting the benefits for retailers of Quividi’s Audience & Campaign Intelligence Platform, as part of Techdata #RetailAcademy Masterclass 4. The session … Read more
As part of their Programmatic University, our friends at Broadsign have interviewed Brett Warner, Quividi’s Head of Business North-America , on Audience Data & Programmatic. Together w/ Scott Fiaschetti, SVP Operations, Geopath, Brett … Read more
We are glad to announce that BrightSign has recently certified Quividi’s VidiReports 7.2 software to run on a large selection of its players. This integration with BrightSign opens new retail use cases, … Read more
Quividi organized its first #EngageDOOH Conference with its partners Adtower Digital Media and Intel, in Dublin, on December 3rd. In front of a full room, we discussed how real-time audience … Read more
Mobile bidstream data is a popular solution for estimating audience in DOOH. However, due to its limitations, it is only available as a server-side data source which makes it incompatible with online programmatic requirements.
While the online programmatic world is based on standards that require a live client-side data protocol, out-of-home has historically been based on historic averages and server-side audience. Quividi adapts to both, which makes it compatible with DOOH-oriented programmatic as well as its online programmatic counterparts.
We explore mobile measurement for OOH and compare it with Quividi’s model and methodology.
We illustrate a way of comparing audience measurement providers and methods in a cross-platform (online and offline) way.
We discuss the subject of data transformation from a detection metric into an audience metric.
Quividi is the pioneer and World’s #1 in AI & Computer Vision based platforms providing real-time audience measurement & shopper engagement for Digital Out-of-home (DOOH) & Retail.
DOOH and Retail Media publishers leverage Quividi’s first-party, real-time audience impressions to trade their inventory using traditional and programmatic (pDOOH) channels. Retailers and Brands use Quividi’s high-fidelity footfall and engagement analytics to optimize conversion at key touch-points along the physical shopper journey.
Quividi’s platforms are Data Protection by design and support large-scale deployments, analyzing billions of anonymous shoppers monthly across tens of thousands of screens and points of purchase (POP).
© 2023 Quividi | 43, rue de Douai, 75009 Paris, France· Privacy policy