As part of their Programmatic University, our friends at Broadsign have interviewed Brett Warner, Quividi’s Head of Business North-America , on Audience Data & Programmatic. Together w/ Scott Fiaschetti, SVP Operations, Geopath, Brett discusses Computer-Vision (AVA) data, First Party Publisher Data, Audience Impressions and Opportunities to See.
Have a look at the video here.
Quividi has adapted online audience standards to out-of-home, which requires extending the definition of a “viewable impression” to consider audience facing direction and the maximum viewing distance of a DOOH display.
Quividi meets or exceeds the highest standards of online and out-of-home audience measurement (IAB/3MS, ESOMAR and DPAA) and is future-compatible with the upcoming cross-platform audience standard (IAB/3MS). For these reasons, Quividi’s Audience Impression is already approved and accepted by leading programmatic platforms.
For more on this, please have a look at our Audience Impressions Whitepaper.