European software publisher Telelogos is pleased to announce its partnership with Quividi, the industry standard audience and attention measurement solution for DOOH and Digital Signage. The two partners will provide an end-to-end platform coupling Media4Display, a CMS capable of managing thousands of screens, with the industry’s most accurate real-time Audience Analytics.
With this integration, brands and retailers will be able to accurately play “the right message, to the right target, at the right time” and optimize their communication.
Quividi provides a privacy protecting audience & attention measurement solution that helps marketers precisely understand their audience. The system determines, in real time, the number of viewers, broken down by demographics (age, gender), facial attributes (glasses, beard) and mood, as well as the opportunities to see, and the viewers’ attention time.
With these insights, marketers get the definitive demonstration of their communication’s impact on their target audience.
By coupling the two platforms, the content played by Media4Display can be contextually triggered against Quividi’s real-time analytics.
Marketers will be able to design customer-engaging experiences, on the basis of criteria such as distance to the screen, gender, age, mood and audience’s attention time. They will also benefit from Campaign Genius, Quividi’s new AI algorithm that dynamically optimizes the creative for the most impactful audience engagement.
“Interaction with the user is increasingly crucial in Digital Signage projects,” said Christophe Billaud Managing Director – Telelogos. “Coupling an advanced face detection solution like Quividi’s with Media4Display seemed obvious to us. The combined solution enables users to gain efficiency in their customer interactions, and to have a reliable measure of their campaigns’ effectiveness.”
“Our integration with Media4Display, a leading Digital Signage CMS in Europe and Asia, will help marketers increase the impact of their communication,“ confirmed Ke-Quang Nguyen-Phuc, Quividi CEO. “They’ll be able to finely plan their content strategies, measure in real time their performance and engage their audience with contextual and experiential creative”.
Telelogos and Quividi will this year again be exhibiting at ISE (RAI Amsterdam on 6-9 February 2018).
Come and meet Telelogos Hall 8 – Booth E310 to discover Media4Display digital signage software and Meeting4Display, Telelogos’ new meeting room signage software.
Join Quividi Hall 8 – Booth C319 to discuss how its audience & attention measurement technology is now integrated by default to any future-proof DOOH & Digital Signage deployment.
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