We discuss the state-of-the-union as it pertains to audience measurement standards – online and off.
This article is the first in a series on DOOH Audience Measurement which explores what the factors are that can accelerate DOOH towards the “holy grail” of cross-platform media compatibility.
This is that time of the year. Summer, you may ask? No, it’s the time of the year when Ocean Outdoor launches its Digital Creative Competition.
Quividi’s Audience & Campaign Intelligence platform is all about driving audience engagement with AI-powered contextual content. When brands engage consumers during their customer journey – when they walk the alleys of a mall or of a train station for instance – they want to make sure that their communication is on an “always-relevant mode” to optimize their chances to drag the audience to their stores.
Quividi powers Digital-Out-of-Home and Digital Signage data-driven contextualized communication strategies, with various degrees of sophistication. You don’t necessarily need much to start leveraging the capabilities of Quividi’s Audience & Campaign Intelligence platform and have a strong impact on your campaigns.
Consumers living in a city see up to 5,000 ads every single day. For a brand, cutting through the clutter is a growing challenge.
How Quividi’s Content Intelligence Optimizes Communication Strategies in Digital-Out-of-Home & Digital Signage
Quividi’s Audience & Campaign intelligence platform brings a layer of contextualization that optimizes brands’ communication strategy. It turns DOOH and Digital Signage into powerful media that boost audience engagement, traffic and sales.
Quividi organized with its partner CDM a retail-focused mixer at the Manhattan Penthouse during NRF 2019. It was the perfect setting to gather brands, retailers,
HOW URW LEVERAGED QUIVIDI’S REAL-TIME CONTENT TRIGGERING TO INCREASE ATTENTION TIME AND SALES FOR ALDO AND PANDORA
Unibail-Rodamco-Westfield and Quividi decided to leverage Quividi’s content contextualization ability to prove that delivering targeted ads on the URW Network will drive a higher ad attention time and also increase conversion with an impact on in-store sales.
@InnovativeFoto is the largest manufacturer, operator and distributor of digital imaging photo booths in the United States with 2,200 booths operating nationwide @Quividi