Quividi BLOG
QUIVIDI PROVIDES AN OCCUPANCY MONITOR, THE FIRST PRODUCT OF ITS NEW SOCIAL CARE PLATFORM
Quividi has just released the first product of its Social Care Platform, a line of products meant to help public places communicate smartly during post-COVID
Quividi Part of Techdata Retail Academy Masterclass
Quividi’s Global Channel Director Ivan del Muro will be presenting the benefits for retailers of Quividi’s Audience & Campaign Intelligence Platform, as part of Techdata
Quividi discussing audience data for programmatic dooh
As part of their Programmatic University, our friends at Broadsign have interviewed Brett Warner, Quividi’s Head of Business North-America , on Audience Data & Programmatic. Together w/
Quividi’s Industry Leading Computer Vision Audience & Campaign Intelligence Platform Certified to Run on Latest BrightSign Players
We are glad to announce that BrightSign has recently certified Quividi’s VidiReports 7.2 software to run on a large selection of its players. This integration with BrightSign
#EngageDOOH: OUr conference discussing dooh audience impressions
Quividi organized its first #EngageDOOH Conference with its partners Adtower Digital Media and Intel, in Dublin, on December 3rd. In front of a full room,
How Quividi compares to mobile data for programmatic dooh
Mobile bidstream data is a popular solution for estimating audience in DOOH. However, due to its limitations, it is only available as a server-side data source which makes it incompatible with online programmatic requirements.
How Quividi Fuels DOOH Programmatic Trading
While the online programmatic world is based on standards that require a live client-side data protocol, out-of-home has historically been based on historic averages and server-side audience. Quividi adapts to both, which makes it compatible with DOOH-oriented programmatic as well as its online programmatic counterparts.
DOOH Audience Data Comparison – Computer Vision and Mobile Data
We explore mobile measurement for OOH and compare it with Quividi’s model and methodology.
DOOH Advertiser Accountability – Audience Measurement Comparison Checklist
We illustrate a way of comparing audience measurement providers and methods in a cross-platform (online and offline) way.
DOOH Impression Multiplier and Adjustment Factor
We discuss the subject of data transformation from a detection metric into an audience metric.
DOOH Client-Side vs Server-Side Measurement
We discuss a robust protocol for client-side ad measurement and its benefits and uses. We also contrast it with server-side techniques.
Human-Valid Audience Impressions – A Proposal for Cross-Platform Viewability
We illustrate a technical proposal for cross-platform audience impressions and which is used as a basis for Quividi’s audience impression measurement.
