Opinions Archives - Page 2 of 2

How Quividi’s Content Intelligence Enables Brands to Power Successful Drive-to-Store Campaigns

May 9, 2022July 31, 2019

Quividi’s Audience & Campaign Intelligence platform is all about driving audience engagement with AI-powered contextual content. When brands engage consumers during their customer journey – when they walk the alleys of a mall or of a train station for instance – they want to make sure that their communication is on an “always-relevant mode” to optimize their chances to drag the audience to their stores.

How to Use Quividi’s Content Intelligence for Your Targeting and Get Immediate Outcomes

May 9, 2022July 25, 2019

Quividi powers Digital-Out-of-Home and Digital Signage data-driven contextualized communication strategies, with various degrees of sophistication. You don’t necessarily need much to start leveraging the capabilities of Quividi’s Audience & Campaign Intelligence platform and have a strong impact on your campaigns.

How Quividi’s Content Intelligence Helps Brands Cut Through the Noise And Drives Attention

May 9, 2022July 17, 2019

Consumers living in a city see up to 5,000 ads every single day. For a brand, cutting through the clutter is a growing challenge.

How Quividi’s Content Intelligence Optimizes Communication Strategies in Digital-Out-of-Home & Digital Signage

April 1, 2022July 12, 2019

Quividi’s Audience & Campaign intelligence platform brings a layer of contextualization that optimizes brands’ communication strategy. It turns DOOH and Digital Signage into powerful media that boost audience engagement, traffic and sales.

DOOH, Where Are You? – Quividi’s Take On Cannes Lions, Creativity and Context Hacking

July 2, 2018September 4, 2017

Quividi attended to Cannes Lions and demonstrate all the creative capabilities of our platforms

How OOH infrastructure is morphing to trigger more attention

July 3, 2018November 24, 2016

The OOH infrastructure has been profoundly changing over the past few years. It has become obviously more digital (DOOH).

Adform ’s View on Programmatic DOOH

July 3, 2018September 17, 2016

At Dmexco, Quividi asked Billy Jenkins, Product Solutions Manager at Adform, his view on Programmatic DOOH

How DOOH will leverage the attention economy

July 3, 2018September 5, 2016

Who captures the value in DOOH?- those who can capture and measure attention, designing and triggering engaging experiences.

AUA: CPM in Disguise

July 4, 2018February 20, 2011

DPAA’s (formerly OVAB) guidelines remain as actual today as when they were released two years ago. In particular, the concept of AUA (Average Unit of Audience) remains the most comprehensive attempt to put forth a “new” currency for digital signage screens.

Yet, adoption of the AUA as an indicator of performance has been slow and tentative, certainly also because of a certain inertia towards yet another metric/acronym/methodology in the media world. However, it turns out that the AUA is in most cases just a simple dress-up of a much more familiar and established metric, the CPM.

Quividi would like to share with you a short paper where we show that AUA and CPM are linked by a simple relation of inverse proportionality. You can find the document here and you can freely distribute it with mention of Quividi’s copyright.