Rome, February 25th 2014 – Grandi Stazioni SpA, company of the Italy Railways Group, is the first society in Italy (and one of the first companies in Europe) to deploy on its digital signage network a new technology providing audience analysis and measurement and metrics to evaluate the effectiveness of digital advertising campaigns.
Grandi Stazioni came to an agreement with Quividi, the leading firm in audience measurement and face detection systems, and Dialogica, the Italian society that developed the first to market suite providing a complete set of metrics to measure the effectiveness of DOOH networks. Thanks to their partnership, their innovative solution has been deployed on the main networks owned by Grandi Stazioni and is going to be extended to the whole network of digital signage installations, interactive screens, and Led walls. This will ensure the analytical measurement of the audience and the impact of the advertising campaigns on air in 14 Railway Stations in Italy.
The Grandi Stazioni network reaches 700 million people every year. The major traffic flown comes from Roma Termini, Milano Centrale, Torino Porta Nuova and Napoli Centrale.
“The system developed by Dialogica and Quividi, and adopted by Grandi Stazioni, takes DOOH into a new era: at last, it is possible to provide advertisers and media planners with all the metrics used and applied in traditional media, such as TV and radio. This is a genuine Italian innovation, developed thanks to the partnership between Grandi Stazioni, Dialogica, Quividi, and Impara, a spin off of the Italian National Research Council” declared Matteo Testori, Dialogica’s CEO.
“We are extremely pleased to see another major network deploy our solution on a wide scale”, adds Olivier Duizabo, Quividi’s CEO. “Being ‘Measured by Quividi’ is a pledge for our customers to deliver trusted metrics and demonstrate their accountability. This transparency is extremely positive for the DOOH ecosystem as a whole as it reinforces the confidence of advertisers in reliable audience numbers”.
Since 1996 Dialogica develops models and metrics to gain insights in Marketing and Advertising. Currently, is the only company that owns the technology, know-how, models, metrics for measuring the effectiveness in real time of the DOOH, in store display, events. More info on www.dialogica.it
Quividi provides a real-time video analytics solution that helps media owners, retailers and brands finely count and qualify their audiences. Using the latest face and body detection technique and running on standard hardware, the Quividi solution delivers exhaustive metrics on viewers, opportunities to see, attention time and demographics, in a completely anonymous fashion and without ever recording any image or personal data.
Based in Paris, France, Quividi pioneered the anonymous face detection category in 2006 and is the world leader in Digital Out Of Home audience measurement, with customers across 43 countries and more than 2.5 billion faces analyzed. More info on www.quividi.com.