Blog - Page 24 of 27

BroadSign International, LLC Integrates with Quividi’s Automated Audience Measurement System

July 4, 2018March 31, 2014

The leading provider of digital signage solutions teams with Quividi to deliver enhanced audience information to network operators.

MONTREAL, CANADA. Mar.31, 2014. BroadSign International, LLC has announced that an upcoming upgrade to its cloud-based digital signage software, BroadSign X 10.3, includes integration with Quividi’s audience measurement platform. Quividi is the most deployed measurement solution in the digital signage market and is a fitting addition to BroadSign’s standardized platform that powers over 200 digital signage networks.

The BroadSign X 10.3 software upgrade was disclosed at BroadSign’s Second Annual Client Summit held in Las Vegas on February 11, 2014. The integration with Quividi will allow for the collection of audience counts and the inclusion of these impressions into proof of play reports. It will also permit the triggering of content based on gender, meaning that ad copy will react and adapt to the demographics of the audience viewing a screen in real time.

“Quividi’s camera-based audience measurement system aims to render point-of-sale and out-of-home marketing strategies as accurate and accountable as their digital counterparts,” said Olivier Duizabo, Co-founder and CEO at Quividi. “Integrating with BroadSign’s platform and having the potential to run on its vast aggregate of digital place-based networks will assist in attaining this goal.”

Already making use of the Quividi features available through BroadSign’s upgraded platform is Grandi Stazioni S.p.A. The conversion of Grandi Stazioni’s Italian transit network reaching 700 million people annually to BroadSign’s digital signage platform was publicized in January 2014. Grandi Stazioni has since activated the new audience measurement features and enrolled Dialogica, a Quividi partner, to build a complete set of traditional media metrics and innovative insight, including the calculation of net coverage, frequency and resulting GRP.

“BroadSign holds its services and products to very high standards and we expect those in our ecosystem to do the same,” said Daniel Parisien, Vice President of Marketing and Strategy at BroadSign. “Quividi’s audience measurement solution is an accurate and reliable addition to BroadSign’s platform, and we look forward to our partnership’s future progressions.”

Quividi’s platform delivers a rich set of data to understand how by-passers engage with a screen, such as the number of opportunities to see, number of real viewers, attention time and dwell time, broken down by gender and age class.

Those interested in obtaining further information about how Quividi audience measurement can be used in their networks are invited to submit a form to speak with a representative. If your network is not yet running on BroadSign’s platform, sign up for a free trial of BroadSign’s digital signage software.

About BroadSign

BroadSign International, LLC is the first global provider of cloud-based software for digital signage networks. Its platform was designed exclusively as a management system for media companies operating digital out-of-home and digital place-based media networks, giving them an unlimited capacity for growth without adding personnel. After over a decade in the industry, BroadSign’s latest incarnation, BroadSign X, has become a mature and reliable fit for all digital signage software needs and its Android-based smart player, BroadSign Xpress, has decreased the cost of deploying digital signage compared to PC-based hardware alternatives.

BroadSign’s constant growth, extensive network and dedication to predicting and responding to industry trends make its digital signage solutions a safe bet for the future of networks with even the most complex of requirements. For more information about BroadSign, visit http://broadsign.com.

About Quividi

Based in Paris, France, Quividi pioneered the anonymous face detection category in 2006 and is the world leader in Digital Out Of Home audience measurement, with customers in over 43 countries and more than 2.5 billion faces analyzed. For more information about Quividi, visit http://quividi.com.

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DigitasLBi Paris and Klepierre Launch Inspiration Corridor, a personalized digital shopping experience, powered by Quividi

July 4, 2018March 14, 2014

DigitasLBi Labs, the technological monitoring, consulting and prototyping division of DigitasLBi, designs models in order to develop the “Connected Commerce” offer of the agency. It seeks to demonstrate how technologies will enrich daily shopping and consumer experience in the future, thus supporting brands and retailers as they adapt to ever-changing consumer behaviours.

DigitasLBi Labs, the agency’s global, tech-inspired incubator, has partnered with Klépierre, a leading European real estate investment company, to launch the “Inspiration Corridor,” a digital prototype that personalizes the retail experience in shopping malls. Designed for Klépierre visitors, the technology provides customized product recommendations to consumers and tells them which stores to go to in order to purchase those items.

Inspiration Corridor by DigitasLBi Paris & Klepierre from DigitasLBi Paris on Vimeo.

This new prototype from DigitasLBi Labs is also part of the agency’s “Connected Commerce” offering, which explores how technology can enrich the everyday consumer shopping experience and works with brands and retailers to adapt to ever-changing consumer behaviors, and increase consumer loyalty and engagement.

Vincent Druguet, CMO /Connected Commerce Lead at DigitasLBi, said:

“We started from a strong insight: consumers rarely know every single shop in a mall, and are even less aware of their newest products. Right now, there’s a wealth of product information available to people through personalized search engines. Our idea was to offer people all this information in a fun and experimental way, using digital technology in shopping malls.”

“Just as individual retailers are developing their own brands, we’re focused on making a difference through the experience that we can offer consumers,” said Sandrine Quesnel, CMO of the Klépierre Group. “Our ambition is to keep the Klépierre Group on the cutting edge of technology and marketing by using innovative digital solutions to answer the latest demands in retail, and to create a truly interactive shopping experience.”

How it works: An infra-red Kinect camera analyzes individual visitors as they enter the “Inspiration Corridor” through body scanning technology. A device equipped with Quividi video analysis and PigData product recommendation scans the visitors and their outfits within 10 seconds and registers the collected data: their gender, age, and clothing style. This analysis generates a personalized “mood-board” of products to consumers upon their arrival. They can also take an item that they’ve already purchased at the mall, scan the bar code on it, and get recommendations for matching accessories: for instance , matching a new pair of shoes with a dress. This produces a selection from the Socloz-supplied database of products and catalogues of partner brands located in the mall .

Then, just like window-shopping, people can walk through the corridor and select their favourite products on the screens. Each chosen item affects the recommendation engine, made with PigData, and simultaneously updates the product selection. Thanks to Carlipa technology, the screens are updated with real-time content and can interact with customer movements. Upon leaving the Inspiration Corridor, customers can synchronize their product selection to the Klépierre mobile application using iBeacon technology. They can then locate all the pre-selected products within the shopping center. Ultimately, the “Inspiration Corridor” combines the best of what both digital and offline have to offer.

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Grandi Stazioni initiates a new era in DOOH accountability with Quividi and Dialogica

July 4, 2018February 25, 2014

Rome, February 25th 2014 – Grandi Stazioni SpA, company of the Italy Railways Group, is the first society in Italy (and one of the first companies in Europe) to deploy on its digital signage network a new technology providing audience analysis and measurement and metrics to evaluate the effectiveness of digital advertising campaigns.

Grandi Stazioni came to an agreement with Quividi, the leading firm in audience measurement and face detection systems, and Dialogica, the Italian society that developed the first to market suite providing a complete set of metrics to measure the effectiveness of DOOH networks. Thanks to their partnership, their innovative solution has been deployed on the main networks owned by Grandi Stazioni and is going to be extended to the whole network of digital signage installations, interactive screens, and Led walls. This will ensure the analytical measurement of the audience and the impact of the advertising campaigns on air in 14 Railway Stations in Italy.

The Grandi Stazioni network reaches 700 million people every year. The major traffic flown comes from Roma Termini, Milano Centrale, Torino Porta Nuova and Napoli Centrale.

“The system developed by Dialogica and Quividi, and adopted by Grandi Stazioni, takes DOOH into a new era: at last, it is possible to provide advertisers and media planners with all the metrics used and applied in traditional media, such as TV and radio. This is a genuine Italian innovation, developed thanks to the partnership between Grandi Stazioni, Dialogica, Quividi, and Impara, a spin off of the Italian National Research Council” declared Matteo Testori, Dialogica’s CEO.

“We are extremely pleased to see another major network deploy our solution on a wide scale”, adds Olivier Duizabo, Quividi’s CEO. “Being ‘Measured by Quividi’ is a pledge for our customers to deliver trusted metrics and demonstrate their accountability. This transparency is extremely positive for the DOOH ecosystem as a whole as it reinforces the confidence of advertisers in reliable audience numbers”.

About Dialogica

Since 1996 Dialogica develops models and metrics to gain insights in Marketing and Advertising. Currently, is the only company that owns the technology, know-how, models, metrics for measuring the effectiveness in real time of the DOOH, in store display, events. More info on www.dialogica.it

About Quividi

Quividi provides a real-time video analytics solution that helps media owners, retailers and brands finely count and qualify their audiences. Using the latest face and body detection technique and running on standard hardware, the Quividi solution delivers exhaustive metrics on viewers, opportunities to see, attention time and demographics, in a completely anonymous fashion and without ever recording any image or personal data.
Based in Paris, France, Quividi pioneered the anonymous face detection category in 2006 and is the world leader in Digital Out Of Home audience measurement, with customers across 43 countries and more than 2.5 billion faces analyzed. More info on www.quividi.com.

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Quividi introduces API to its award-winning VidiCenter online service

July 4, 2018January 30, 2014

Paris – Jan 30th 2013 – Quividi announces the availability of an API for its VidiCenter online service. With this API, developers are now able to securely access the audience and traffic data hosted by Quividi and display them into their own application.

The Quividi solution is the leading real-time audience measurement solution on the Digital Out Of Home market, offering rich metrics such as number of Viewers, number of Opportunities to See, Attention time and Dwell time, Gender and Age class. The solution can also deliver the number of Passages when used as a people counter. All of this data is entirely anonymous.

VidiCenter is Quividi’s hosted back-office suite, offering secured data collection, points of measure management, dashboard creations and automated reports. VidiCenter hosts today close to 3 billion records on viewers and by-passers from several hundred customers around the world.

“While the Quividi solution already offered several export and customization capabilities, there was until now no automated way for a third party application to tap into the hosted data and display it into an interface different from VidiCenter”, says Paolo Prandoni, Quividi’s CTO. “With that new API, developers will easily collect either the raw data that they are allowed to access, or the data points populating their dashboards, and still leverage the security and features of the VidiCenter platform”.

“We’ve heard the voice of our growing network of developer partners and are glad to be offering this acclaimed feature to them” adds Olivier Duizabo, Quividi’s CEO. “Along with the SDK provided as part of our VidiReports software and tailored to real-time applications, the API now provides a full set of interface options for our partners to build great applications upon”. Access to the API is subject to Quividi’s authorization and only available with the Pro and Expert licenses of the Quividi solution.

About Quividi

Quividi provides a real-time video analytics solution that helps media owners, retailers and brands finely count and qualify their audiences. Using the latest face and body detection technique and running on standard hardware, the Quividi solution delivers exhaustive metrics on viewers, opportunities to see, attention time and demographics, in a completely anonymous fashion and without ever recording any image or personal data.
Based in Paris, France, Quividi pioneered the anonymous face detection category in 2006 and is the world leader in Digital Out Of Home audience measurement, with customers over 43 countries and more than 2.5 billions faces analyzed. More info on www.quividi.com.

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Quividi technology already deployed in 43 countries

July 4, 2018January 28, 2014

43 countries (as of Jan 2014) – that’s only 16% of world countries. Way to go!

Countries with Quividi deployments

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Amscreen launch an advertising revolution with Quividi

July 4, 2018April 9, 2013

Partnership with Quividi adds to ‘most accountable outdoor measurement system ever’

Amscreen, Europe’s largest digital media network owner, has today announced a partnership with Quividi, the leading audience measurement company that is set to revolutionise the Out of Home and digital advertising industries.

The innovative collaboration will see Amscreen, whose network of digital screens currently has an audience of over 50 million weekly via 6000+ screens, use Quividi’s face tracking technology across their broad portfolio of advertising-supported networks to further solidify their position as the most insight-led outdoor advertising channel.

Amscreen are the first media owner to adopt this technology on a large scale in Europe and will be working with Quividi over the coming months to rollout this solution across their networks: this will provide advertisers with an unparalleled level of detail on the actual audience delivered during their campaign. Amscreen has been extensively trialing this technology over the past 12 months. While Quividi is known as a technology leader in audience measurement, with the largest number of deployments in the field, Amscreen verified that Quividi offered the best performance and accuracy, as well as the key metrics that matter. This early trial phase has already helped optimize both screen position and content to drive maximum engagement. The latest data shows 94% shoppers view the on screen content while in store which has been shown to be highest average conversion rate in the sector.

With Amscreen already in possession of extensive audience data (based on site specific transactions), including site by site and hour by hour audience insight and up to the minute play-out reporting, the addition of Quividi makes their offering even more accountable and flexible. The breakdown of data by gender, age, date, time and volume enables brands to pinpoint a target audience and talk directly to them.

Amscreen CEO Simon Sugar said, “It is time for a step-change in the Outdoor world and it is great to see that, together with Quividi’s technology, we are bringing the industry into the 21st century.
We are all aware that the media industry as a whole is moving more and more towards real-time planning and audience measurement and away from traditional modeled audience metrics hence we are now placing significant investment and resource on delivering this kind of depth of insight. Through access to extensive site and audience data from our network partners and our own detailed research studies, we already have actual audience data by screen by hour. Our investment in this technology will support and enrich this audience data as we continue to raise the bar in terms of accountability, compliance and transparency.
Ultimately, our aim is to optimise our advertiser’s campaigns, reduce wastage and in-turn help to shed the image that Outdoor cannot be ultimately measurable and transparent. We’re now single-mindedly focused on helping the industry deliver the type of insight that only online has previously been able to achieve.”

Olivier Duizabo, CEO at Quividi said, “Amscreen is a leader in its field and a forward-thinking innovator. Their decision to standardize audience measurement on their networks with our face detection technology is a great move for the ecosystem: digital out-of-home and digital place-based media will continue to grow faster as advertisers gain better understanding of their true return on investment. We are delighted to be working with them to bring this technology into the mass market. With “Measured by Quividi”™ tracking technology now present in their screens, they are able to offer a new level of measurement and trust, compared to some of the more traditional techniques used by others. ”

–ENDS–
For further information, please contact Sophie Kay (Amscreen press office) at Frank PR – 020 7693 6999 / amscreen@frankpr.it

Notes to editors
About Amscreen:

Taking Outdoor Online Through Insight and Flexible Content Delivery

Amscreen is a worldwide digital outdoor screen network representing the UK’s largest single portfolio with more than 4000+ screens. Amscreen focusses on reaching audiences in high dwell, close proximity environments helping to deliver more than 30m adults every week. These advertising estates including forecourts (BP, Esso, Shell etc), national convenience stores (Londis, Spar etc) as well as WHSmith and GP surgeries throughout the UK.

Measurability and flexibility are at the heart of the Amscreen business helping to deliver an ad solution that now more closely reflects a convergence of ‘Outdoor/Online’.

This array of audience measurements and insights are obtained from EPOS , location, demographic and footfall data by the hour and by individual sites as well as the Quividi based face tracking data. These insights are then leveraged to deliver an array of creative solutions through Amscreen unique content delivery systems allowing day-part targeting, site specific (GEO), audience specific, live feeds, reactive advertising as well as automated localised content and much more.

Amscreen’s recent rapid growth into the likes of Germany, Poland, Luxembourg, Switzerland and Austria reflects the rapid scalability of the technology, with complete screen networks being delivered and working in a matter of weeks.

To find out about the full extent of our network across the globe, visit http://www.amscreen.eu/en/live-network-map

For more information on Amscreen, visit www.amscreen.co.uk

About Quividi:

Quividi provides a real-time video analytics solution that helps media owners, retailers and brands finely count and qualify their audiences. Using the latest face and body detection technique and running on standard hardware, the Quividi solution delivers exhaustive metrics including number of viewers, opportunities to see, attention time and demographics The technology is respectful of visitor’s privacy as it never records any image and works in a completely anonymous fashion. Results are available in customized online dashboards and electronic reports, which can be correlated with outside data.

Based in Paris, France, Quividi pioneered the anonymous face detection in 2006. With over 150 digital signage networks across 35 countries, and 2 billion faces counted to date, Quividi is the world leader in this category. “Measured by Quividi”™ is a commitment for a transparent, unbiased and accurate measurement of metrics that matter.

For more information on Quividi, visit www.quividi.com

www.amscreen.co.uk

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An innovative use of Quividi in TV media research

July 4, 2018December 5, 2012

While the Quividi solution is mainly used for audience measurement and retail metrics in out-of-home places, there are some customers making innovative uses of our solution that is worth knowing about. Even more so when such research project received the prestigious Grand Prix at The 2012 Media Research Group (MRG) Awards, a few weeks ago.

Congrats then to Cog Research and Thinkbox who designed and implemented the ‘Screen Life: the view from the sofa’ research project, whose point was to understand the engagement of members of households used to watching TV while interacting with their smartphone or tablet – a growing tendacy also called multi-screening.

The 20 voluntary households which took part to the research were hosting several cameras installed in their loundge:

several cameras were recording how people behaved in their living room and helped researchers visually identify what people were doing and provide typical footage for the final report;
one camera was feeding a local computer running Quividi’s VidiReports, which detected when people in the room were looking towards the TV set and computed precise attention time (as a reminder the Quividi solution never records any video – see the privacy statement).

The study demonstrated that people in the sample were more likely to stay in the room or not change the channel during the ad break if they were multi-screening. As Neil Mortensen, Thinkbox’s Research and Planning Director, puts it: “Multi-screening is a huge benefit and opportunity for TV advertisers (…). It encourages people to watch more TV and more ad breaks and does not adversely affect ad recognition, and viewers now have the ability to act on what they see immediately”.

Sources:

MRG page on the awards
The research main findings
The presentation by Thinkbox (passage on Quividi starting from 33:00 on the video)
Acuity blog (Quividi’s reseller)

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Quividi launches marketing campaign and new YouTube channel

July 4, 2018September 18, 2012

Paris, Sept 17th 2012 – Quividi is inaugurating a new marketing campaign aimed at over 3,500 professionals in the field of marketing at retail and digital signage. Each addressee of the emailing is invited to visit a page explaining the benefits of the Quividi solution or of VidiCube for its business.

In parallel to this initiative, Quividi is inaugurating its channel on Youtube (http://www.youtube.com/quividiam) with a series of videos explaining how its solutions work and how they’ve been put into use.

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Why the Quividi solution for Digital Signage Operators?

July 4, 2018August 29, 2012

Real time metrics to measure and reinforce the impact of your network

The Quividi solution is a simple software add-on to your digital signage network, designed to deliver a rich set of audience metrics. By just placing a standard video sensor on top of your screens, you’ll get to know :

your potential audience (Opportunities To See),
the real number of on-lookers,
their gender and age group,
how long they stay around and look to your screens.

Using state of the arts video analytics algorithms, the process records no image, no video and only delivers anonymous statistics.

Results are delivered in a private online dashboard and reveal global trends and interesting comparisons between demographics, sites, screens, business periods and more. The solution can also deliver campaign reports by just crossing results with your proof of performance reports.

At last, you will take advantage of Quividi’s exceptional speed and accuracy to get your loops to react in real time to the composition and behavior of your audience.

BENEFITS FOR DIGITAL SIGNAGE OPERATORS

Designed to run on your existing player with standard webcams, under Windows or Linux.
Infrastructure and licensing plans are adapted to small sample approaches as well as large deployments.
Consistent with the DP-AA (formerly OVAB) audience measurement guidelines.
With over 200 digital signage networks already measured, the Quividi solution has been nammed market leader by the authoritative DailyDOOH publication.

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For more information

Visit the product page
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“The quality and depth of the reporting enables us to continually maximise the effectiveness of our content.”

Sarah Merrigan, Client Services Mgr - Realisation

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Dailydooh considers Quividi leader of the audience measurement market

July 4, 2018August 24, 2012

Paris – Aug 24th 2012. In a post called “Sorry @IntelAIMSuite, @Quividi Are The Market Leaders”, the most influencial digital signage online magazine asserts that in spite of a lesser share of voice than its behemoth competitor, Quividi is the most widely used solution in measuring the audience of digital signage networks.

Editor-in-Chief Adrian Cotterill, makes the point that out of the 44 CEOs from the leading Digital Signage industry he has interviewed, half a dozen are using the Quividi solution to measure their audience.

“Quividi has indeed measured over 180 digital signage networks across 36 countries since its inception” says Olivier Duizabo, Quividi’s CEO. “We’ve been able to experience many different situations and requirements which have helped us improve our solution for the benefit of our customers. We are confident that more and more major networks will be deploying our solution in the next 12 months”, he adds.

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