For the first time in its 11-year history, Quividi is updating its branding, logos and colors to reflect its new identity and role in the digital signage and digital out-of-home (DOOH) ecosystem.
February 1st, 2018 – Effective immediately, Quividi has a new look and feel. The theme of this rebranding effort is evolutionary transformation. This is a recognition that Quividi and the industry it serves have transformed and both are very different today than even a few short years ago. At the same time, it is evolutionary because each successive step builds on the successes of the past.
Quividi has quietly evolved from an innovative technology company, to a trusted data company, and most recently is emerging as an everyday experience company. Curiously, Quividi’s customers are transforming in reverse: they are everyday experience companies that are crossing the trusted data chasm into innovative technology companies. This new reality is what necessitated the update.
The most noticeable change is the ‘Q’ in the Quividi wordmark which otherwise echoes the previous brand. It features multiple levels of meaning that is significant to the organization. For example, the circular gradient fade represents time and the strict anonymization and consumer protections which lie at the foundation of the technology as a result of the organization’s privacy-first philosophy. The shape of the Q also resembles both a magnifying glass and a chronometer in another, both indicating precision and accuracy.
A subtler change relates to Quividi’s new brand colors. The primary color, a deep blue, is meant to inspire trust. This is a visual representation of the company’s long-standing reputation as a source of high-quality privacy-safe audience data. The secondary color, lichen, inspires neutrality. This represents our role as an impartial third-party which is important for our customers to prove accountability and performance. Finally, we are complementing these colors with a bright palette to illustrate the new types of delightful interactive experiences that become audience aware with real-time data.
For partners that promote Quividi on their website and in presentations, Quividi asks that you start using its new brand and stop using its legacy one. You can ask Quividi’s new brandbook by emailing email@example.com.