Quividi celebrates its 170th customer

Quividi is celebrating its 170th end-customer now using its audience and traffic measurement solution. Over the last 4 years since it started selling its solution, Quividi has seen a growing interest from companies from 35 countries, who have trusted Quividi to measure over 2,500 locations. This makes it the leading supplier in the automated audience measurement category.

Quividi relies on a dense network of partners across the world, which have gained a rich experience with its solution and help deploy it and make the most of it. Manufacturers, integrators, media research companies and consultants appreciate the versatility of the solution which runs with most operating systems, PC hardware and types of cameras, as well as the rich supervision and datamining capabilities that it offers”.

“Our customers and partners have created more than 1,000 audience dashboards in our VidiCenter back-office and got us to store 1.2 billion viewing events in our datacenter on their behalf”, says Olivier Duizabo, Quividi’s CEO. “This is a nice proof of how appreciated and robust our solution is.”

With an initial focus on audience measurement for digital signage, Quividi has convinced some of the largest digital signage operators to rely on its solution. From Amscreen in the UK and Europe, to PilotTV across Asia and Equidia throught France, large screen networks get regular reports on the audience performance of their media and use them to justify their advertising rates. “Viewer measurement is the focal point of all digital signage developers. Without providing reliable ROI information, we can’t convince advertisers and channel distributors to enter the digital signage industry”, says Mac Ma, PilotTV’s CEO. Others operators, in particular those who are not open to third party advertising, may just measure a few screens across their network to get some insight and improve their visual impact, and enjoy the Quividi’s depth of data and adapted licensing plans.

As it launched its VidiGates product in 2010, Quividi started selling more and more to consumer good manufacturers, interested in understanding shopper behavior in retail and mixing both viewer and traffic analytics. Brands such as Coca Cola, P&G, Imperial Tobacco and Citroën have used the solution across several countries and have their instore material and research suppliers now integrate video sensors and the Quividi solution in a range of projects.

“2012 is looking very promising”, continues Duizabo. “We’re now seeing our historical digital signage customers deploy the solution on a large number of screens and many new operators coming to it, now that audience metrics is becoming standardized for this new media. We’re also now witnessing a high interest from retailers and service companies such as banks which all look for more accountability metrics. And with the introduction of our new VidiCube product line and the update to our historical VidiReports software, we anticipate touching new markets and making our solution even more mainstream”.

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Over 300 000 TV viewers for Equidia across all PMU points of sales in France

Médiamétrie and Equidia announce they have started delivering out-of-home TV audience reports for the Equidia TV channel across all PMU venues. Equidia is the only French TV channel dedicated to horse racing and it is a subsidiary of PMU, the leading horse betting organisation in Europe. On average, some 310,000 people watch Equidia every day between 1:30PM and 8:00PM in betting venues (bars or dedicated clubs). This audience is being measured via a representative panel of the over 10,000 French venues where Equidia TV is broadcasted.

The “Screen Contact” measurement methodology, designed by Médiamétrie and QUIVIDI, makes it possible to assess the number of contacts for the Equidia TV channels in public venues using Quividi’s automated audience measurement solution. The research plan is completed by a study of horse betters within the venue and by a correlation of the data with the betting stubs which allow for a reliable extrapolation of the panel to the whole network.

Eric Brion, Equidia’s Managing Director, is very positive: « With over 300,000 TV viewers each day in PMU points of sale, our channel proves particularly attractive in these venues; the data shows us the amount of televised material that can be presented and watched there. This audience in public venues comes on top of Equidia’s audience on cable, satelite and ADSL. We can now estimate the real reach of the channel and its global daily contacts».

Laurent Battais, Médiamétrie’s Performance and Cross-média Department director, agrees: « We think it’s crucial that the complete audience of a TV channel such as Equidia be assessed outside of the home. With its expertise, Médiamétrie was able to design an innovative and real-time audience measurement method”. »

Olivier Duizabo, Quividi’s CEO, adds: « We’re pleased of our instrumental role in this key project, which testifies that out-of-home audience measurement is now relevant on a very large scale ».

Screen Contact also delivers in real time every 15 minutes the number of contacts with the Equidia channel. The number of contacts during a day is influenced by the schedule of the races: during the week, as well as during the week-end, the lagest number of contacts occurs during the 2 to 6PM time slot. On Tuesdays and Fridays, when races are held nightly from 8 to 10PM, the peak occurs between 8 and 11PM. On Thursdays, the tiled races which take place up to 9PM induce contacts that gradually decrease in time, much unlike the other days.

The measurements also estimate the gender of the viewers. As it turns out, the viewership is overwhelmingly male, with only 20% of women in the audience.

About Médiamétrie
Médiamétrie is the French inter-professional company specialised in audiovisual and electronic media audience measurement and research. Its vocation is to deliver an audience and performance measurement of the audiovisual and electronic medias with a level of quality that makes it the unique, agreed-upon professional reference for all agents on the marketplace. Founded in 1985, Médiamétrie operates in France and worldwide on Television, Radio, Movie, Internet and New Medias. In 2009, Médiamétrie had a 59M euros (est) turn over.
(Web: www.mediametrie.fr)

About Equidia
Equidia is the TV channel dedicated to all aspects of horse: live horse race broadcasting, magazines, horse sports, documentaries, movies… Equidia is available on CanalSat, Numericable, ADSL and 3G mobile phones.
(Web : www.equidia.com)

About Quividi
Quividi is a privately held company created in July 2006 in Paris, France. Quividi’s vision is to develop affordable and effective audience measurement solution for out-of-home media. Relying on fast, proprietary image processing technologies, Quividi’s software accurately measures and qualifies the audience of any communication support in public places in real-time. Quividi actively collaborates with all the players involved in retail marketing, from brands to screen network operators, from integrators to media agencies and research companies, with the goal to make Digital Out Of Home as accountable and targetable as the Internet.
(Web : www.quividi.com)

PilotTV deploys the Quividi solution across its networks

Pilot TV (Taipei, Taiwan), Quividi (Paris, France), and DiGital Content Technologies – DGCT (Singapore) announce they have signed an agreement to measure PilotTV’s screen networks in Taiwan using Quividi’s audience measurement solution. PilotTV currently operates more than 3600 screens in 3 majors Digital Signage networks: in FamilyMart convenience stores, in a worldwide chain of quick service restaurants and in Kaoshiung MRT (a rapid rail transit system). Quividi’s VidiReports solution will be embedded in PilotTV’s Linux based players in order to measure a significant sample of PilotTV’s screens.

PilotTV is one of Taiwan’s largest screen network operators, active in venues such as retail shops, quick service restaurants and transportation networks. In 2009, PilotTV screens attracted over 78 million viewers each month and hosted material from brands such as China Airlines, Coca Cola Taiwan, King Car Co. Ltd, Kimberly Clark Taiwan, Nestle Taiwan Ltd, Morinaga & co Ltd, Taiwan Tobacco & Liquor Corporation.

Quividi is the leading provider of automated audience measurement solutions, with customers in over 30 countries worldwide; large and small retailers, malls, restaurants and bars, transportation hubs, business centers are examples of venues measured by Quividi. Quividi’s software is easy to deploy on existing video players and requires a simple webcam; it delivers the key metrics needed to assess the real impact of communication vehicles including the opportunities to see, the number of actual viewers, their dwell and attention time, as well as their gender and age class. No image and no uniquely identifiable data are ever recorded, thus respecting viewer’s privacy. The anonymous audience data are stored on Quividi’s robust datamining platform, which allows customers to securely access their audience metrics at any level of detail and over any period of time. PilotTV has been using Quividi’s audience measurement solution in five FamilyMart stores since May 2009 and has been able to precisely assess the impact of its screens and media in each venue. “We were able to fully test Quividi’s solution and have appreciated its robustness and the rich set of metrics it delivers”, says Mac Ma, PilotTV’ CEO.

“We’re very pleased to have a leading operator such as PilotTV deploy our solution across its several networks”, says Olivier Duizabo, Quividi’s CEO. “We have had an excellent working relationship with PilotTV since the beginning of project and we look forward to reaching even further in fulfilling the maximum potential of PilotTV’s media channel”.

“This agreement is demonstrating the growing interest for audience measurement in the Asian region”, added Laurent Fabry, the CEO of DiGital Content Technologies that acted as a Quividi Value Added Reseller. With their impressive Digital Signage network and strategy, PilotTV fully understood the need for a relevant demographic analysis of their audience. The garnered data will be used internally, as a part of a permanent quality control process, and it will constitute a proof of viewership for the customers”

About Pilot TV
PilotTV is part of Chi Mei Group – Chi Lin Technology Investment Media Corporation, headquartered in Taipei, Taiwan. PilotTV is one of Taiwan’s largest screen network operators, with over 3,600 screens installed in places such as retail locations, quick service restaurants, and transportation networks. PilotTV provides advertising services as well as interactive digital media solutions and integrated marketing strategy services. PilotTV has a proven track record of high-impact advertising campaigns via their nationwide digital Signage network. (Web: www.pilottv.com.tw)

About Quividi
Quividi is a privately held company created in July 2006 in Paris, France. Quividi’s vision is to develop affordable and effective audience measurement solution for out-of-home media. Relying on fast, proprietary image processing technologies, Quividi’s software accurately measures and qualifies the audience of any communication support in public places in real-time. Quividi actively collaborates with all the players involved in retail marketing, from brands to screen network operators, from integrators to media agencies and research companies, with the goal to make Digital Out Of Home as accountable and targetable as the Internet. (Web : www.quividi.com)

About DGCT
Digital Content Technologies, Pte Ltd (DGCT) is a service provider of media related software solutions including Media Asset Management and Digital Out-Of-Home/Digital Signage, and is a Quividi Strategic Partner in the South-East Asia region. DGCT is headquartered in Singapore with customers in Singapore, Taiwan, Hong-Kong and India. (Web : www.dgct.com)

250 boutiques from a leading cell phone operator deploy Quividi’s audience measurement solution

How many visitors are walking past a screen, taking a look to a message, taking a product in and finally purchasing it?

The integration of Quividi’s VidiReports software into Supertec’s smart in-store fixture, called iPresentoir®, has won over the largest cell phone operators in France, which will equip its 750 boutiques with this state-of-the-art in-store marketing solution.

Quividi and Supertec thus officialize a cooperation started in 2006, and whose aim is to integrate VidiReports live audience measurement solution within Supertec’s digital signage devices.

Supertec manufactures and sells efficient and innovative in-store communication tools, intended for goods and service retailers. Its two main products are iScreen®, a smart digital signage solution, and iPresentoir®, a smart instore fixture. The latter recently received the Silver POPAI 2008 Award in the Digital Media category.

Supertec stands apart from other traditional POP material companies thanks to the embedding of a patented RFID technology, which makes it possible to interact with customers by playing the content most adapted to what they are looking for. RFID tags are placed on each product on display and trigger the multimedia content relative to the product that the customer picks up; if two products are lifted simultaneously, the iPresentoir® will display a product comparison screen, which will act as a sales advertisor tool for the customer, in addition to the explanations from the sales staff, or as a staff replacement when store traffic is intense.

Concurrently, Quividi’s VidiReports software can analyze a live video feed provided by a simple webcam placed above the screen and deliver the key audience metrics of an instore communication tool: number of passers by, number of viewers and, for the latter, their attention time, their dwell time and their gender. No image is ever recorded and no uniquely identifiable data is ever computed.

SupertecWith the integration of VidiReports, iPrésentoir® and iScreen® become the very first merchandising tools in the world to provide retailers and brands with a complete overview of the efficiency of an in-store communication tool, with a measurement of each of the steps that lead to a sale:

  • Percentage of passers by who take a look to the screen;
  • Percentage of viewers who watch the screen for more than a given number of seconds;
  • Percentage of interested viewers who take the product in hand;
  • Percentage of engaged viewers who finally walk away with the product.

Besides, iPresentoir® and iScreen® can implement a one to one, dynamic communication mechanism that can adapt the content to the profile and activity of the viewers: messages can vary depending on the products taken in hand, but also on the distance and gender of the viewer.

« We are pleased to be working with Supertec on this major project, which testifies that audience measurement can become a standard component of a digital signage installation », says Olivier Duizabo, Quividi’s CEO. « With iPresentoir®, VidiReports demonstrates how useful it can be in terms of audience measurement and content targeting ».

Supertec has already started selling its VidiReports-equipped iPresentoir® and iScreen® solution in a number of large european retailers and relies on Quividi as an innovation partner in its way forward.

Press information: Supertec

Valeur d’Image
Caroline Martin
Phone: + 33.4.76.70.93.54
Cell: + 33.6.76.81.20.21
E-mail: c [dot] martin [at] valeurdimage [dot] com
Web: www.supertec.tv

Quividi equips all screens at two Castorama superstores near Paris

Quividi announces that it has been working over the last six months with Mirane, a leading French integrator on a large audience measurement project at Castorama. The endeavor is part of a reference Digital Signage roll-out at a large specialized superstore that will eventually deploy one of the largest screen networks in Europe.

Twenty screens have been equipped in each of two pilot stores near Paris, France, and a wealth of data has been accumulated to understand the key audience metrics and to assess the performance of the digital signage network: footfall, number of viewers, attention and dwell times and demographics.

In this particular implementation the size of the stores and the network topology lent themselves to the use IP cameras; as a consequence, only a few processing machines proved necessary, which were placed in the shop’s datarooms far away from the screens.

Furthermore, the sheer number of reporting screens led Quividi to implement a screen grouping feature in VidiCenter, in order to finely compare the performance of similar screens placed in similar locations and to analyse the impact of different screens groups (eg. at cash registers, in alleys, in product demo zones, etc).

This project is one many undisclosed deployments that Quividi is currently involved in, and one which highlight its attractive offer for large and growing networks:

  • a technical flexibility to fit the network’s architecture;
  • a powerful back-office application to monitor the numerous reporting stations and aggregate the data into easy-to-analyze charts and dashboards;
  • a licensing policy that makes it cost-effective to equip a large number of screens, and thus deliver very fine-grained and exhaustive data.

Médiamétrie experiments with Quividi a new measurement of impact and audience for TVs in retail and waiting places

Relying on its strong expertise in audiovisual and interactive medias audience measurement, Médiamétrie announces it is experimenting an impact and exposition measurement for the new Digital Signage media. Digital Signage consists of networks of TV sets installed within commercial and waiting areas, that display dedicated editorial content related to these places, but also services (such as weather, news, traffic) and advertising.

This new measurement arrives in the context of the strong growth of these medias, spurred by new digital technologies and the interest of advertisers for « in store media » and « wait marketing ».

Médiamétrie is working on a global measurement solution for valuating editorial content and advertising spaces, to be used by the various agents of this market: retailers, integrators (specialized in the installation and configuration of the screen networks), media sales houses, media agencies, brands…

The proposed solution combines two measurement systems into a complete offer:

  • « Screen Contact »: Screen Contact is a quantitative system for reporting in real time the observed exposition of shoppers to screens in shops and in waiting areas. It relies on an innovative technology developed by Quividi, with whom Médiamétrie experiments this measurement. Quividi’s solution measures the attention given to a media (TV screen, digital signage, POS material…); coupled with a small image sensor attached to the media, that software counts the number of people looking to the media, qualifies them by gender and computes their attention time. No image is recorded and the statistics are fully anonymous. This technology was selected by Médiamétrie’s scientific and engineering teams amongst several other passive screen exposition detection technologies.
  • « Screen Impact »: Screen Impact is a qualitative approach to collect the notoriety, image and impact generated by those screens, based on face-to-face interviews.

These experiments open new perspectives to establish an audience measurement system for these new communication media, in cooperation with the with the agents and trade associations which operate on this market.

About Médiamétrie

Médiamétrie is the French inter-professional company specialised in audiovisual and electronic media audience measurement and research. Its vocation is to deliver an audience and performance measurement of the audiovisual and electronic medias with a level of quality that makes it the unique, agreed-upon professional reference for all agents on the marketplace. Founded in 1985, Médiamétrie operates in France and worldwide on Television, Radio, Movie, Internet and New Medias. In 2006, Médiamétrie exceeded 43 million euros in turn over and employed a staff of 350. The company invests over 10% of its turn over i n R&D.
www.mediametrie.fr

About Quividi

Quividi is a privately held company created in July 2006 in Paris, France. Quividi’s vision is to develop affordable and effective audience measurement solution for out-of-home media. Relying on proprietary image processing technology, Quividi offers outstanding software solutions that can be installed on a wide range of platforms and, most notably, on standard digital signage players. Quividi’s software accurately measures and qualifies the audience of any communication support; real-time data allow the medium to adapt its content to the instantaneous audience profile. Quividi actively collaborates with all the actors involved in retail marketing, from brands to screen network operators, from integrators to media agencies and research companies; the common goal is to turn point-of-sale and out-of-home marketing into the next “big media”.
www.quividi.com

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