Pilot TV (Taipei, Taiwan), Quividi (Paris, France), and DiGital Content Technologies – DGCT (Singapore) announce they have signed an agreement to measure PilotTV’s screen networks in Taiwan using Quividi’s audience measurement solution. PilotTV currently operates more than 3600 screens in 3 majors Digital Signage networks: in FamilyMart convenience stores, in a worldwide chain of quick service restaurants and in Kaoshiung MRT (a rapid rail transit system). Quividi’s VidiReports solution will be embedded in PilotTV’s Linux based players in order to measure a significant sample of PilotTV’s screens.
PilotTV is one of Taiwan’s largest screen network operators, active in venues such as retail shops, quick service restaurants and transportation networks. In 2009, PilotTV screens attracted over 78 million viewers each month and hosted material from brands such as China Airlines, Coca Cola Taiwan, King Car Co. Ltd, Kimberly Clark Taiwan, Nestle Taiwan Ltd, Morinaga & co Ltd, Taiwan Tobacco & Liquor Corporation.
Quividi is the leading provider of automated audience measurement solutions, with customers in over 30 countries worldwide; large and small retailers, malls, restaurants and bars, transportation hubs, business centers are examples of venues measured by Quividi. Quividi’s software is easy to deploy on existing video players and requires a simple webcam; it delivers the key metrics needed to assess the real impact of communication vehicles including the opportunities to see, the number of actual viewers, their dwell and attention time, as well as their gender and age class. No image and no uniquely identifiable data are ever recorded, thus respecting viewer’s privacy. The anonymous audience data are stored on Quividi’s robust datamining platform, which allows customers to securely access their audience metrics at any level of detail and over any period of time. PilotTV has been using Quividi’s audience measurement solution in five FamilyMart stores since May 2009 and has been able to precisely assess the impact of its screens and media in each venue. “We were able to fully test Quividi’s solution and have appreciated its robustness and the rich set of metrics it delivers”, says Mac Ma, PilotTV’ CEO.
“We’re very pleased to have a leading operator such as PilotTV deploy our solution across its several networks”, says Olivier Duizabo, Quividi’s CEO. “We have had an excellent working relationship with PilotTV since the beginning of project and we look forward to reaching even further in fulfilling the maximum potential of PilotTV’s media channel”.
“This agreement is demonstrating the growing interest for audience measurement in the Asian region”, added Laurent Fabry, the CEO of DiGital Content Technologies that acted as a Quividi Value Added Reseller. With their impressive Digital Signage network and strategy, PilotTV fully understood the need for a relevant demographic analysis of their audience. The garnered data will be used internally, as a part of a permanent quality control process, and it will constitute a proof of viewership for the customers”
About Pilot TV
PilotTV is part of Chi Mei Group – Chi Lin Technology Investment Media Corporation, headquartered in Taipei, Taiwan. PilotTV is one of Taiwan’s largest screen network operators, with over 3,600 screens installed in places such as retail locations, quick service restaurants, and transportation networks. PilotTV provides advertising services as well as interactive digital media solutions and integrated marketing strategy services. PilotTV has a proven track record of high-impact advertising campaigns via their nationwide digital Signage network. (Web: www.pilottv.com.tw)
Quividi is a privately held company created in July 2006 in Paris, France. Quividi’s vision is to develop affordable and effective audience measurement solution for out-of-home media. Relying on fast, proprietary image processing technologies, Quividi’s software accurately measures and qualifies the audience of any communication support in public places in real-time. Quividi actively collaborates with all the players involved in retail marketing, from brands to screen network operators, from integrators to media agencies and research companies, with the goal to make Digital Out Of Home as accountable and targetable as the Internet. (Web : www.quividi.com)
Digital Content Technologies, Pte Ltd (DGCT) is a service provider of media related software solutions including Media Asset Management and Digital Out-Of-Home/Digital Signage, and is a Quividi Strategic Partner in the South-East Asia region. DGCT is headquartered in Singapore with customers in Singapore, Taiwan, Hong-Kong and India. (Web : www.dgct.com)