We believe in

Actual AudiencE

We deliver real-time audience analytics so you know exactly the performances of your campaigns

Quividi’s computer-vision technology measures viewability, views and attention time, which elevate DOOH to the most accountable digital medium available today.

Our data & analytics provide a unique understanding of a campaign’s performance as well as granular actionable insights to optimize a planning strategy.

Understanding the basics of DOOH Audience Measurement

DOOH Audience Measurement Series Intro and Glossary of Terms

DOOH Audience Measurement Series  Intro and Glossary of Terms
This article is the first in a series on DOOH Audience Measurement which explores what the factors are that can …

Digital OOH Measurement Standards: Past, Present and Future

Digital OOH Measurement Standards: Past, Present and Future
We discuss the state-of-the-union as it pertains to audience measurement standards – online and off …

Human-Valid Audience Impressions – A Proposal for Cross-Platform Viewability

Human-Valid Audience Impressions - A Proposal for Cross-Platform Viewability
We illustrate a technical proposal for cross-platform audience impressions and which is used as a basis for Quividi’s audience impression …

DOOH Client-Side vs Server-Side Measurement

DOOH Client-Side vs Server-Side Measurement
We discuss a robust protocol for client-side ad measurement and its benefits and uses. We also contrast it with server-side …

DOOH Impression Multiplier and Adjustment Factor

DOOH Impression Multiplier and Adjustment Factor
We discuss the subject of data transformation from a detection metric into an audience metric …

DOOH Advertiser Accountability – Audience Measurement Comparison Checklist

DOOH Advertiser Accountability - Audience Measurement Comparison Checklist
We illustrate a way of comparing audience measurement providers and methods in a cross-platform (online and offline) way …

DOOH Audience Data Comparison – Computer Vision and Mobile Data

DOOH Audience Data Comparison - Computer Vision and Mobile Data
We explore mobile measurement for OOH and compare it with Quividi’s model and methodology …

DOOH AUDIENCE IMPRESSIONS WHITE PAPER

DOOH AUDIENCE IMPRESSIONS WHITE PAPER
The whitepaper describes how Quividi meets or exceeds the highest standards of online and D/OOH audience measurement and is future-compatible …

Some of our case studies in audience measurement

Optus & Brandspace – Two leading brands in Australia show how smart DOOH advertising overperforms

Optus & Brandspace - Two leading brands in Australia show how smart DOOH advertising overperforms
– AUSTRALIA, 2019 – BACKGROUND BrandSpace is a specialist division of Scentre Group, the company which owns and operates the pre-eminent Westfield …

Grandi Stazioni Retail – This large DOOH network in train stations shares why it is seen as a world pioneer in DOOH

Grandi Stazioni Retail - This large DOOH network in train stations shares why it is seen as a world pioneer in DOOH
– ITALY, 2013 – Grandi Stazioni is the leading DOOH network in Italy in terms of aggregated audience. With large interactive screens …

Westfield USA – The reference commercial center brand offers cutting edge experiences on all of its DOOH screens

Westfield USA - The reference commercial center brand offers cutting edge experiences on all of its DOOH screens
– United States, since 2017 – Following their sister company in Australia, Westfield USA decided to equip all of its new 450 …

OCEAN OUTDOOR – The gold standard in experiential DOOH relies on Quividi for its video analytics needs

OCEAN OUTDOOR - The gold standard in experiential DOOH relies on Quividi for its video analytics needs
– United Kingdom, since 2013 – Ocean Outdoor, through its daughter company Signature Outdoor, runs The Loop, a pedestrian-facing screen network at …

Harrods – In this temple of luxury, top brands get proven results on their DOOH campaigns

Harrods - In this temple of luxury, top brands get proven results on their DOOH campaigns
– United Kingdom, since 2015 – Harrods is the largest department store in London, known worldwide for its near limitless selection of …

PilotTV (7 Eleven Taiwan) – One of the largest DOOH network worldwide implements smart advertising across 6,000 screens

PilotTV (7 Eleven Taiwan) - One of the largest DOOH network worldwide implements smart advertising across 6,000 screens
PilotTV is Taiwan’s leading DOOH operator. It has equiped all of its 7,000 screens with Quividi …

Amscreen – The pionneer of DOOH in the UK put a camera on thousands of screens

Amscreen - The pionneer of DOOH in the UK put a camera on thousands of screens
– United Kingdom, since 2012 – Amscreen is one of the leading digital signage operators in Europe with thousands of screens, generally …

Nomadix – Measuring human-carried screens for ascertaining impact in street marketing

Nomadix - Measuring human-carried screens for ascertaining impact in street marketing
– United Kingdom & rest of the world, since 2013 – Nomadix is a street activation agency that lets brands reach their …

Simon Property Group – The #1 mall company in the US made its information kiosks smarter with Quividi

Simon Property Group - The #1 mall company in the US made its information kiosks smarter with Quividi
-USA, 2016- Simon Property Group is a global leader in the ownership of premier shopping, dining, entertainment and mixed-use destinations and the …

ELAN MEDIA – In Qatar, the iconic malls are fitted with state of the art, accountable screens

ELAN MEDIA - In Qatar, the iconic malls are fitted with state of the art, accountable screens
-QATAR, since 2017- The video there above is the record of a presentation given by Jamie Ball, Chief Operating Officer, Media and …

Pikasso – The leading DOOH network is bringing state of the art accountability to the whole MENA region

Pikasso - The leading DOOH network is bringing state of the art accountability to the whole MENA region
-LEVANT & NORTH AFRICA, 2017- Pikasso is the leading Out-of-Home advertising company throughout the Levant, North and West Africa. With more than …

Digital Experiential Media Network – Upgrading photobooths with screens, to drag in more people

Digital Experiential Media Network - Upgrading photobooths with screens, to drag in more people
-USA, 2017- Digital Experiential Media Network, most known as Innovative Foto, is the largest experiential kiosk network in North America. With over …

“Quividi has enabled us to understand our clients’ customer behavior like never before”
Craig McKay, Account Director
DDB Shop
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