We believe in
Actual AudiencE
We deliver real-time audience analytics so you know exactly the performances of your campaigns
Quividi’s computer-vision technology measures viewability, views and attention time, which elevate DOOH to the most accountable digital medium available today.
Our data & analytics provide a unique understanding of a campaign’s performance as well as granular actionable insights to optimize a planning strategy.
Understanding the basics of DOOH Audience Measurement
DOOH Audience Measurement Series Intro and Glossary of Terms
This article is the first in a series on DOOH Audience Measurement which explores what the factors are that can …
Digital OOH Measurement Standards: Past, Present and Future
We discuss the state-of-the-union as it pertains to audience measurement standards – online and off …
Human-Valid Audience Impressions – A Proposal for Cross-Platform Viewability
We illustrate a technical proposal for cross-platform audience impressions and which is used as a basis for Quividi’s audience impression …
DOOH Client-Side vs Server-Side Measurement
We discuss a robust protocol for client-side ad measurement and its benefits and uses. We also contrast it with server-side …
DOOH Impression Multiplier and Adjustment Factor
We discuss the subject of data transformation from a detection metric into an audience metric …
DOOH Advertiser Accountability – Audience Measurement Comparison Checklist
We illustrate a way of comparing audience measurement providers and methods in a cross-platform (online and offline) way …
DOOH Audience Data Comparison – Computer Vision and Mobile Data
We explore mobile measurement for OOH and compare it with Quividi’s model and methodology …
DOOH AUDIENCE IMPRESSIONS WHITE PAPER
The whitepaper describes how Quividi meets or exceeds the highest standards of online and D/OOH audience measurement and is future-compatible …
Some of our case studies in audience measurement
Optus & Brandspace – Two leading brands in Australia show how smart DOOH advertising overperforms
– AUSTRALIA, 2019 – BACKGROUND BrandSpace is a specialist division of Scentre Group, the company which owns and operates the pre-eminent Westfield …
Grandi Stazioni Retail – This large DOOH network in train stations shares why it is seen as a world pioneer in DOOH
– ITALY, 2013 – Grandi Stazioni is the leading DOOH network in Italy in terms of aggregated audience. With large interactive screens …
Westfield USA – The reference commercial center brand offers cutting edge experiences on all of its DOOH screens
– United States, since 2017 – Following their sister company in Australia, Westfield USA decided to equip all of its new 450 …
OCEAN OUTDOOR – The gold standard in experiential DOOH relies on Quividi for its video analytics needs
– United Kingdom, since 2013 – Ocean Outdoor, through its daughter company Signature Outdoor, runs The Loop, a pedestrian-facing screen network at …
Harrods – In this temple of luxury, top brands get proven results on their DOOH campaigns
– United Kingdom, since 2015 – Harrods is the largest department store in London, known worldwide for its near limitless selection of …
PilotTV (7 Eleven Taiwan) – One of the largest DOOH network worldwide implements smart advertising across 6,000 screens
PilotTV is Taiwan’s leading DOOH operator. It has equiped all of its 7,000 screens with Quividi …
Amscreen – The pionneer of DOOH in the UK put a camera on thousands of screens
– United Kingdom, since 2012 – Amscreen is one of the leading digital signage operators in Europe with thousands of screens, generally …
Nomadix – Measuring human-carried screens for ascertaining impact in street marketing
– United Kingdom & rest of the world, since 2013 – Nomadix is a street activation agency that lets brands reach their …
Simon Property Group – The #1 mall company in the US made its information kiosks smarter with Quividi
-USA, 2016- Simon Property Group is a global leader in the ownership of premier shopping, dining, entertainment and mixed-use destinations and the …
ELAN MEDIA – In Qatar, the iconic malls are fitted with state of the art, accountable screens
-QATAR, since 2017- The video there above is the record of a presentation given by Jamie Ball, Chief Operating Officer, Media and …
Pikasso – The leading DOOH network is bringing state of the art accountability to the whole MENA region
-LEVANT & NORTH AFRICA, 2017- Pikasso is the leading Out-of-Home advertising company throughout the Levant, North and West Africa. With more than …
Digital Experiential Media Network – Upgrading photobooths with screens, to drag in more people
-USA, 2017- Digital Experiential Media Network, most known as Innovative Foto, is the largest experiential kiosk network in North America. With over …
